Using incentives and rewards

Are your fundraisers having trouble hitting their targets? Want to make your fundraisers feel a little bit special?
Here’s a few ideas, and some examples of incentives that organizations and JustGiving have found success with.

Special t-shirts or fundraising vests

• Reward your fundraisers with ‘Finisher’ t-shirts
• Consider different colored/designed shirts for those that have hit their target
• Give your fundraisers a branded vest to wear on the day

Who did it well?

Anthony Nolan award their top 5 fundraisers a special running vest in reverse colours (green rather than black) so they can be spotted on the day and treated like VIPs.
 

Give your fundraisers the VIP treatment

•        Do shout outs to your fundraisers on social media, your website, and event page
•        Create a sense of urgency and hype with a leaderboard celebrating your top fundraisers 
•        Highlight your fundraiser of the week on social

Branded goods

Fundraisers love receiving branded goodies - think t-shirts, tote bags, mugs, sweatbands, pens, badges and gifts

How could you do it?  

Make a pack of fundraising goodies for the first 100 fundraisers to comment on a Facebook post. Do this and  you could have 100 comments on the post within a matter of hours.
 

Time-based ‘Win a donation’ incentives

•        Ask a corporate partner or major donor to donate to your fundraisers
•        Create some urgency by adding a time limit to your incentive

Here’s an example you could use: 

‘If you raise X amount by X date you could win a $200 donation to your page or if you raise $500 by X date, X company will kindly match your donations with an extra $500!’
 

Medals 

•        Ask a corporate partner or major donor to sponsor the cost of medals for your top fundraisers
•        Give medals to fundraisers who hit their targets
•        Haven’t got the budget for a physical medal? How about a digital medal for your fundraisers?

Who did it well?

Created a special digital medal for your fundraisers that they could share on social media.