Campaign Ideas: Blackbaud Peer-to-Peer Fundraising, For Virtual Galas

Raise more and have fun with a Virtual Gala experience on Blackbaud Peer-to-Peer Fundraising, powered by JustGiving

Driven by digital disruption, mobile, social, and wearable tech, virtual events are an exciting new type of peer-to-peer event that can bring communities together to unite people virtually around your cause. Virtual events remove physical barriers and create unparalleled engagement, turning your supporters into passionate advocates that will raise more money.  

Virtual events don't have to be limited to your fitness events. Consider adding a virtual component to any traditional fundraising event your organization hosts or takes part in - your annual run, walk or ride event, a food or clothing drive or even your annual gala. Or, experiment with a new offer for your supporters - a virtual fitness challenge, a virtual food, toy, clothing, supply drive of sorts, or a virtual gala.  Blackbaud Peer-to-Peer Fundraising, powered by JustGiving can power your virtual event whether it's fitness focused or strictly a social occasion.  

 

With a virtual event, your organization can acquire new donors and fundraisers and inspire existing supporters and participants by offering an exciting new event type that enables participants to join on their own time, in their own way.

Virtual Social Events and Virtual Galas
Virtual events can improve the outcomes of your social events as well.  If you host an annual Gala, for example, consider adding a virtual guest option.  Guests can still purchase tickets, or fundraise for a "seat", but aren't required to attend an actual event.  You can get as creative as you like with the virtual experience.  Here are a few ideas:

Plan and communicate a set time for everyone to join together online. If you have a program planned for your live event, add a livestream component for virtual attendees to tune in.  Or, if you're going entirely virtual set a time for everyone to meet online and host a live stream (on Facebook or YouTube, for example) where you can share about your mission, honor special guests, and thank everyone for attending.  





Encourage virtual participants to get glammed up and update their Blackbaud Peer-to-Peer Fundraising, powered by JustGiving fundraising page profile picture with their best picture - and share on social, of course!  




Provide virtual participants a suggested Gala menu, including dinner, desert, or cocktail recipes (specially curated by a local celebrity chef or mixologist) that participants can easily make at home enjoy in the comfort of their own dining room (or couch!).




Consider partnering with a local restaurant, chef or delivery service to provide virtual guests with a meal delivered (on a particular night, or over the course of a period of time).  Set a fundraising threshold that individuals must reach and then reward them with the special delivery. Keep it casual like pizza, or fancy it up... just make sure it all aligns with your overall theme, approach, and experience.



Send a Virtual Gala kit to each registrant.  This can be as elaborate or as simple as you decide (you'll want to consider the cost of creating and delivering or shipping the kit).  Some examples of what to include could be a floral arrangement/centerpiece, candlesticks, champagne flutes, sweet treats or a dessert item that will travel well.


Your Blackbaud Peer-to-Peer Fundraising, powered by JustGiving campaign landing page can house all of the details for your virtual event, and your branded campaign experience can help build the ambiance and the experience that you want to imbue to your participants.  Of course, encourage supporters to invite their friends... both online and into their homes, to give generously, and to share frequently.

And remember, virtually, anything is possible.