How to Include Gen Z in #GivingTuesday2020
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Does your engagement plan for #GivingTuesday2020 include Gen Z (12-25)? Are you prepared to meet them where they are? Check out this post for four quick ways you can still plan to engage the youth of today.
When it comes to engaging the generations from birth to 100, I believe most nonprofits are very good at the traditional forms of communication. –They have had longer to practice them after all. Take this year’s #GivingTuesday 2020. I am thinking, by now, you have the logos locked and ready, the images edited and in place, emails scheduled/segmented, and initial social media posts outlined. And yes- Facebook now falls in the “traditional forms of engagement” category. (My grandma is more active than I am on Facebook and I consider myself to be a tech native.) That sounds like a solid engagement plan to me. But does it include the young people, those 12-25?
Where I see a lot of nonprofits struggle is engageing in non-traditional spaces, where the younger set of supporters tend to hand out. -Naturally, this is more difficult to master as there has been less time to practice. Even if you have #GivingTuesday2020 planned down to the minute, there are still ways to improve your plan for engaging young people. Here are four quick things you can do to ensure your #GivingTuesday2020 campaign includes Gen Z.
“Break down the barriers to entry and give young people the power to lead in your movement.” - #GivingTuesdaySpark Team
“Young people are interested in taking meaningful action for causes and that may or may not include donating. Often, this age group is more interested in taking an active role within your organization, volunteering, advocacy, and offering their voice.” - #GivingTuesdaySpark Team
“Don’t let your age stop you from what you want to do. Your age does not determine your impact” - Khloe, United States
Where I see a lot of nonprofits struggle is engageing in non-traditional spaces, where the younger set of supporters tend to hand out. -Naturally, this is more difficult to master as there has been less time to practice. Even if you have #GivingTuesday2020 planned down to the minute, there are still ways to improve your plan for engaging young people. Here are four quick things you can do to ensure your #GivingTuesday2020 campaign includes Gen Z.
“Break down the barriers to entry and give young people the power to lead in your movement.” - #GivingTuesdaySpark Team
- Familiarize yourself with #GivingTuesdaySpark. Know how and why your organization fits within the GivingTuesdaySpark movement. In what ways can young people volunteer to help your organization? While you are there, read about the Spark Leaders to understand a greater youth perspective on today’s social issues.
- Double-check your youth engagement plan. While you will find most millennials on Facebook (they are tech natives after all,) have you thought of a way to engage the 12-25-year old set? (Known as Gen Z.) As much as it pains this “elder millennial” to say this, Facebook is not the only place, nor the primary place the youth of today are engaging with social causes. Do
“Young people are interested in taking meaningful action for causes and that may or may not include donating. Often, this age group is more interested in taking an active role within your organization, volunteering, advocacy, and offering their voice.” - #GivingTuesdaySpark Team
- Check out this toolkit to help you with a plan. The kit is a great way to generate ideas and help you make space for youth at your table. Like the older generations, this group wants to be reached where they are and in the spaces where they feel most comfortable.
“Don’t let your age stop you from what you want to do. Your age does not determine your impact” - Khloe, United States
- Commit to one new form of engagement/communication that is aimed at young people. Perhaps this is not the year to launch a full TikTok campaign, but at least give it a try. -Maybe this year is the year you post one thank you video to TikTok or YouTube. Or perhaps simply securing your presence on TikTok will be the initial step you take in 2020. Either one, small step to show young people your organization cares about their impact on your mission.
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JustGiving® from Blackbaud® Blog
11/24/2020 7:00am EST
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