Have You Noticed The Changes Yet?   7989

Have You Noticed The Changes Yet?  

Published

Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving® has kicked off efforts to unify the product name to JustGiving® from Blackbaud® globally.

Raise more money and reach new supporters with JustGiving from Blackbaud.

JustGiving is the world’s largest giving platform. With beautifully branded campaigns that include peer-to-peer fundraising and direct giving, the simple to use interface matched with Blackbaud’s expertise levels the playing field, improving donor acquisition and increasing donation conversion rates.


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Over the next few months, we will continue to make visual brand updates. You may have noticed the shade of purple has changed but more is to come like a new product logo. We are also working to update videos, webinars, help documentation and other resources to reflect the new name. This is currently a work in progress. We expect most of the changes to conclude by the end of the year. Thanks in advance for your patience and understanding as we make this transition.


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At Blackbaud, we value your partnership and know that all relationships require transparency to build trust. We are grateful that so many of you promote DIY or peer-to-peer fundraising on your website. As a result, you may need to update the product name and/or logo based on these brand changes.

There is no expected downtime or impact to donation processing, integrations, or general system performance due to these changes; if you are not promoting JustGiving in your marketing assets, no action is required.

We look forward to continuing to serve you and your supporters, helping more social good takeover.

News JustGiving® from Blackbaud® Blog 10/13/2021 9:00am EDT

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