Amplify Your Advocacy Campaigns On Twitter
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There’s a new S92 parameter that helps extend your advocacy campaigns in a social way: outputting Twitter handles of the target recipients of action alert campaigns.
As one of the many people at Blackbaud passionate about grassroots advocacy, and particularly its intersection with social, I wanted to highlight one small but important update included among the many enhancements in the latest Luminate platform release.
There’s a new S92 parameter (show_twitter) that helps extend your advocacy campaigns in a social way: outputting Twitter handles of the target recipients of action alert campaigns.
Twitter has confirmed that every Senator and the vast majority of Representatives have a presence on the social network. Displaying these handles to your constituents on confirmation pages can help your organization provide better guidance in social media outreach efforts, not to mention (no pun intended) the ability to incorporate @mentions of the officials directly in social sharing components. So as you craft a social share text with your organization's handle and relevant hashtags, you can amplify the message by making sure the target is included as well. Get in their mentions!
Use this tag with your social shares, but for ease of use with the integrated LO social share, remember to change your S-tag to an E(valuated)-tag to use the output of an additional S-tag within it.
So, something like this:
<p>[[E203:Please%20support%20our%20cause%2C%20[[S92:show_twitter]]|CURRENT_PAGE_TITLE|CURRENT_PAGE_DESCRIPTION|CURRENT_PAGE_URL|||CURRENT_PAGE_IMAGE_SRC|CURRENT_PAGE_URL|Tweet%20this|twitter||false]]</p>
One other note: this will output all available target handles, so to stay within social network character limits, this tactic might work best with more specific and focused campaigns.
Whether leveraging the integrated social sharing functionality of Luminate Online or the 3rd-party provider of your choice, this S-tag helps surface more of the valuable data within Luminate Advocacy for your engagement campaigns.
PS: Watch this space for an update to the Tweet @ Your Rep Kit that takes advantage of this update.
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Luminate Advocacy News
04/04/2017 4:07pm EDT
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