Insights And Trends From The Giving USA 2018 Report
Published
As a proud member organization of the Giving Institute, Blackbaud is excited to announce the publication of the Giving USA 2018 report. Giving USA is the longest-running report of charitable giving in the United States and has been an important tool for nonprofit professionals to understand what is happening across the sector. The latest Giving USA report provides additional details about charitable giving and philanthropic trends in aggregate from our own Charitable Giving Report.Â
Published annually for over 60 years, Giving USA has been the go-to resource for donors, fundraisers, and nonprofit leaders to learn about charitable giving. I’m sure you’ll be hearing a lot about it in the next few weeks!
The study provides the most comprehensive data on giving to all charitable organizations and key trends across the United States.
This year, there’s some exciting news coming out of the report:
For the first time ever, charitable giving exceeded the $400 billion mark in 2017, spurred by growth from all four sources of giving, particularly giving by individuals, who increased their giving by $14.47 billion in 2017.
Some additional key points:
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This type of sector research helps give organizations an opportunity to compare their own performance to broader trends.  This year, the Blackbaud Institute is hosting a free series of webinars that dive deep into specific verticals, including higher education, arts and cultural, faith-based, and more. We want to give you the opportunity to get the insight that matters most to you with experts from across the sector.
You can sign up for the webinar series here.
And now for the exciting part!
We’re able to provide a discount code for Giving USA products for current Blackbaud clients*!
If you’re a current Blackbaud client and interested, leave a comment below and we’ll send you an email with a discount code!
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be exchanged, applied to, or combined with any other offer
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Published annually for over 60 years, Giving USA has been the go-to resource for donors, fundraisers, and nonprofit leaders to learn about charitable giving. I’m sure you’ll be hearing a lot about it in the next few weeks!
The study provides the most comprehensive data on giving to all charitable organizations and key trends across the United States.
This year, there’s some exciting news coming out of the report:
For the first time ever, charitable giving exceeded the $400 billion mark in 2017, spurred by growth from all four sources of giving, particularly giving by individuals, who increased their giving by $14.47 billion in 2017.
Some additional key points:
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- Both Giving USA and the Blackbaud Institute continue to show single digit growth rates on a year-over-year basis.
- Online giving continues to grow at double digit rates. Through April 2018, online giving was up more than 10.6% on a year-over-year basis.
- Despite the increase in charitable giving, donor acquisition, retention, engagement, and stewardship remain the most important factors to drive charitable giving.
This type of sector research helps give organizations an opportunity to compare their own performance to broader trends.  This year, the Blackbaud Institute is hosting a free series of webinars that dive deep into specific verticals, including higher education, arts and cultural, faith-based, and more. We want to give you the opportunity to get the insight that matters most to you with experts from across the sector.
You can sign up for the webinar series here.
And now for the exciting part!
We’re able to provide a discount code for Giving USA products for current Blackbaud clients*!
If you’re a current Blackbaud client and interested, leave a comment below and we’ll send you an email with a discount code!
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be exchanged, applied to, or combined with any other offer
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Organizational Best Practices Blog
06/13/2018 4:12pm EDT
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In American society today the message of empowerment seems to resound more and more, so it's not a big surprise that this idea impacts these donors, too.