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Insights And Trends From The Giving USA 2018 Report

As a proud member organization of the Giving Institute, Blackbaud is excited to announce the publication of the Giving USA 2018 report. Giving USA is the longest-running report of charitable giving in the United States and has been an important tool for nonprofit professionals to understand what is happening across the sector. The latest Giving USA report provides additional details about charitable giving and philanthropic trends in aggregate from our own Charitable Giving Report

Published annually for over 60 years, Giving USA has been the go-to resource for donors, fundraisers, and nonprofit leaders to learn about charitable giving. I’m sure you’ll be hearing a lot about it in the next few weeks!

The study provides the most comprehensive data on giving to all charitable organizations and key trends across the United States.
This year, there’s some exciting news coming out of the report:

For the first time ever, charitable giving exceeded the $400 billion mark in 2017, spurred by growth from all four sources of giving, particularly giving by individuals, who increased their giving by $14.47 billion in 2017.


Some additional key points:

  • Both Giving USA and the Blackbaud Institute continue to show single digit growth rates on a year-over-year basis.
  • Online giving continues to grow at double digit rates. Through April 2018, online giving was up more than 10.6% on a year-over-year basis.
  • Despite the increase in charitable giving, donor acquisition, retention, engagement, and stewardship remain the most important factors to drive charitable giving.

This type of sector research helps give organizations an opportunity to compare their own performance to broader trends.  This year, the Blackbaud Institute is hosting a free series of webinars that dive deep into specific verticals, including higher education, arts and cultural, faith-based, and more. We want to give you the opportunity to get the insight that matters most to you with experts from across the sector.

You can sign up for the webinar series here.

And now for the exciting part!

We’re able to provide a discount code for Giving USA products for current Blackbaud clients*!

If you’re a current Blackbaud client and interested, leave a comment below and we’ll send you an email with a discount code!

*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be exchanged, applied to, or combined with any other offer

Posted by Ali Martinez on Jun 13, 2018 4:12 PM America/New_York

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I had the privilege of attending a local briefing on the report here in the Cincinnati area, and one of the big picture takeaways for me related to donor-advised funds. It makes sense that in our culture more and more donors are calling the shots for their DAF distributions; few leave their donations up to the institution's discretion, though they still accept advice, too.

In American society today the message of empowerment seems to resound more and more, so it's not a big surprise that this idea impacts these donors, too.
  • Posted Thu 14 Jun 2018 11:23 AM EDT
This is helpful, thanks! 
  • Posted Thu 14 Jun 2018 01:39 PM EDT
Interesting, I will look into the webinars. Thanks for this info!
  • Posted Mon 18 Jun 2018 02:30 PM EDT
I look forward to the webinars. Thank you!
  • Posted Tue 19 Jun 2018 12:55 PM EDT
Thanks for this information, very helpful! Looking forward to the webinars.
  • Posted Tue 19 Jun 2018 08:45 PM EDT
Look forward to some great information. Thanks.
  • Posted Wed 20 Jun 2018 08:12 AM EDT
I wonder what drove the increase in giving to foundations that resulted in such a high growth rate. Anyone have a chance to read to full report and know if they have any insight into what was behind that?
  • Posted Fri 22 Jun 2018 12:42 PM EDT
Looking forward to learning more!
  • Posted Fri 22 Jun 2018 12:48 PM EDT
Interesting - thank you.
  • Posted Fri 22 Jun 2018 04:40 PM EDT
This is great information!  Thank you!
  • Posted Fri 29 Jun 2018 12:39 PM EDT