This is the Blackbaud Community Best Practices blog.

Social Media—A Forceful Beast

Where does an 800-pound gorilla sit? Anywhere it wants.

In our lives, social media is that 800-pound gorilla. Love it or hate it, the gorilla isn’t moving. Nearly half of the world’s population (3.1 billion) uses social media for news, entertainment, sharing, and connecting. And 150 million of those users are connected to a nonprofit cause on Facebook. If you want to spread your mission, gain followers, or increase donations, you need to befriend—not fear—the social media gorilla. Want a starter tip? Social media fans and followers are 44% more likely to like and share posts that contain positive images.

Our Best Practices: Social Media course can help. Learn how to select which platforms suit your needs, how and when to post, and how to measure your social media success. You’ll tame the gorilla in no time.
Posted by Emily Steinbauer on Aug 9, 2018 11:58 AM America/New_York

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I am looking forward to taking this course. Social Media is something our organization still struggles with. 
  • Posted Fri 10 Aug 2018 01:12 PM EDT
Social media should be harnessed and used!
  • Posted Wed 15 Aug 2018 11:47 AM EDT
This was definitely an insightful course. It offered more than I expected.
  • Posted Tue 04 Dec 2018 11:29 AM EST