Crafting on the Job 4981

Crafting on the Job

Published

Community Member, KaLeigh Hurley, shows you how a small gesture can go a long way with your donors. Give this blog a "LIKE" to vote for it to win the bbcon blog contest!

Our office decided to buy a Cricut. This is a crafter’s Swiss army knife. It can design ANYTHING. After playing with it, my director said, “Make this do great things.”

My first thought: CRAFT AT WORK! 
My second: How am I going to use this? 

I wanted our thank you letters to be more personal than a scribbled “Thanks!” Don’t get me wrong, handwritten notes are great to show donors gratitude, but there’s something special about a handmade anything. It says, “You deserve something one-of-a-kind.” 

We use our RX Assist fund in our annual acquisition. It’s simple, $100 = 1 patient’s medicine. Donations are low, so it was the place to start. We want to show donors the people they help, but HIPAA makes this difficult. Our method? Make the people literally fall in their lap. Each letter now has cutouts (thanks to our Cricut!) inside. When it’s opened, the “patients” fall out, like this: 

a62513819d8caac88374a87fba1f5de8-huge-le

My advice? Try crafting for new or major donors. The time and effort is worth it (and it’s fun!). Donations have increased, and donors love the personal touch.
This was the best project. Imaginations went wild! We had a positive atmosphere, a fun experience, and creativity flowing in a data-heavy office.
News Organizational Best Practices Blog 09/03/2018 8:25pm EDT

Leave a Comment

12 Comments
Neat idea!
How sweet! How did the contest go?
What a fun idea!
This is really original and crafty!  Awesome stuff.
Look at you interacting with your donors!  You'll have to let us know how this impacts your appeal.  Very innovative idea.
Amy Wieck Amy Wieck Sep '18
Love it! Thank you for bringing this to my attention @ Alex Jays. Little manatee cut outs...  
Amy Wieck‍ This sounds right up your alley! Not that we ever have time... ;_;
What a unique idea Kaleigh! I can hear a donor saying to you, "oh, you're the one that sent me the paper patient."
Thanks, Crystal! I'm excited for this contest - it would be my first bbcon!
Hmm, how to translate this for our donors. Thanks for sharing how you made your letters fun and personal.
how original!  What a unique way to catch your donor's attention!
Good luck, KaLeigh Hurley‍ !

Share: