Find (and Use!) Your Dragons
Are you counting down the days until the Season 8 premiere of Game of Thrones? Over the past eight(!!) years, Game of Thrones has redefined storytelling, both visually (that CGI budget!) and on a narrative level with its compelling, complex characters and its intricate plotlines set against gorgeous backdrops.
I’m not going to lie. I mostly watch the show for the dragons. Not only has it been incredibly engaging to watch them grow up over time from eggs we weren’t sure would ever hatch to the ginormous fire-breathing creatures they are today, but also they’re just plain fun to watch. The fact that Daenerys Targaryen literally walked through fire to bring them to life (and that Emilia Clarke is quite inspirational in her own right) is just icing on the cake.
I know that most organizations don’t have actual dragons they can use to get supporters to clear out their Sunday nights and tune in. What every organization does have is that compelling story that keeps supporters coming back, time and again, looking for updates, a smile, or some inspiration. Your job is to find that story, split it up into compelling episodes, and use it to get people to open, read, and be inspired by your newsletters and annual reports.Our Organizational Best Practices workshop, OBP: Marketing—Newsletters & Annual Reports, will help you identify the best stories to share in your newsletters and annual reports, as well as help you break up the story into pieces that create engaging content for an entire year. We can’t turn your newsletter and annual report into the next Game of Thrones, but we can help you tell just as compelling a story that will keep supporters tuning in for years to come.
Do you have a great story about the work your organization does? Share it in the comments below!
Leave a Comment