Marketing Tips You Need to Know

Looking to reinvigorate your marketing strategy? We have everything you need!
 
This week, we caught up with everydayhero team member Sarah Curl to get some suggestions on key marketing tips and strategies.  Prior to working at everydayhero, Sarah spent several years in the nonprofit and social good sector including stints at Tom's Shoes, KIVA, and The Jamie Oliver Foundation.
 
Read on for some great tips and tricks.
 
Q: What are your top pieces of advice for nonprofits building their peer-to-peer fundraising campaign?
 
First of all, stick to your mission. Ensure your mission shines throughout. You want your nonprofit’s brand, logo, and purpose to be demonstrated right from the start. Ask yourself, “When a prospective donor lands on your landing page – what kind of perception are they receiving about your nonprofit?“ Make sure that the artwork that they see, the content, and messaging all tie directly to your mission and purpose.
 
Second, stay consistent with your messaging throughout everything that you send out. This includes everything from the artwork on your fundraising pages to the emails that you send out – keep messaging consistent. On top of sharing your mission, make sure that you are clear about what impact the funds raised are having on your nonprofit.
 
Finally, get your whole organization involved. Check that everyone is on the same page. This will be critical to the success of your campaign. If you involve all departments you will have a better chance of reaching success with your messaging.



 
Q: How can a nonprofit improve their brand?
 
There are many ways to improve your charity’s brand. Here are 3 ways we suggest:
 
1. Remember uniqueness matters – There are over 1.4 million charities in the US. It’s imperative that your charity stands out. A clear and compelling mission, clean and appealing design, and simple messaging are essential for attracting people to your cause. Is your mission easy to understand or has it gotten lost over the years?
 
2. Develop a brand personality – Each charity has its own brand and voice. Your organization’s personality is conveyed through the language, images, colors and even the media you use. Review your marketing materials with this in mind.
 
3. Make the emotional impact shine through – People choose to donate to an organization because they are motivated and inspired to act. Mission-focused storytelling is essential to convey your charities message. Inspire donors and peer-to-peer fundraisers to action with the words you use.
 
Q: What are a few easy ways to create buzz around your peer-to-peer campaign?
 
Some of the best way to drum up buzz and get awareness and publicity for your nonprofit is to get your constituents talking about you. Here are a few things you can do:
 
1. Encourage supporters to tell their own stories. There’s nothing more valuable to an individual than sharing their story, feeling heard and supported, and feeling like they’re making a difference. 
 
2. Recruit a group of volunteers (or better yet – ambassadors!) for your brand who are willing to share your content. Ambassadors can help write and disseminate social media, blog posts, and organizational updates.
 
3. Get your board and employees involved! Share why it’s so important for them to be an active community. When they get involved and show their passion, their contributions make a difference!



 
Have suggestions of your own? Do tell! Leave us a comment or post in the community discussion forum!