If you’ve been following news headlines over the past few weeks , you may remember that just a few weeks ago, the ACLU raised $24 million in one weekend based on the passionate response of individuals around the country feeling inspired to take action and make a difference after a controversial political announcement.
According to the Huffington Post , “If you’re looking for love online, a great profile is key.” The same goes for your peer-to-peer or crowdfunding campaign. Your campaign landing page is key if you’re looking to create meaningful relationships with supporters. You only get one chance to make a first impression. Your landing page is that chance.