Make Some Noise!

You have heard the saying "If a tree falls in a forest and no one is around to hear it does it still make a noise?"  Well, I am no expert in trees falling in empty forests, but I can tell you that when Blackbaud's eTapestry and Target Analytics meet up, yeah that makes a noise. If you have not seen the recent press releases or read in recent blogs right here, eTapestry has Target Analytics data integrated right into the system.

This is not only a very cool new piece of functionality for our customers, but more importantly is something that is unique to the Blackbaud family of products.  Because the eTapestry product is a part of that family, it allows for our software to take advantage of the power that is available from Target Analytics automatically without  our customers having to lift a finger.  This not only gives our customers the ability to have data delivered to them right to their fingertips, but it allows them to take immediate action on the data they have been given with just a few clicks.  Once that action has been taken, the data is cleaned and put back into their database without a single touch from human hands. That is like your car telling you that it needs gas and once you give it the ok, your tank is full without you ever stopping at the gas station.

As an Engineering team we like to create things that help our customers use the product better, support their missions and make their jobs easier.   We are excited about this new functionality that we have been able to put into the system, excited because this makes our customers jobs easier, and we are excited that we just Made Some Noise!