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#GivingTuesday Celebrate And Retain

As I do every year, I logged into social media early on the morning of #GivingTuesday to see the creative and engaging posts and calls to action by various nonprofits. I wasn’t disappointed. I was motivated to share many of your #GivingTuesday posts to encourage others in the social media world to support this day, too!

f528529caca2221e909e5e703a044e11-huge-soI’m thrilled to see #GivingTuesday 2017 was a huge success! Here are some of my favorite 2017 statistics:
  • #GivingTuesday online giving grew by 500% since its creation in 2012
  • Online giving has jumped by 28% since 2016
  • About 26% of online donations were made from a mobile device
  • On Tuesday alone, Blackbaud cloud software systems helped organizations process $60.9 million online donations (up from $47.7 million in 2016)
Is your organization celebrating an increase in donations and donors this year—but feeling a bit overwhelmed by the larger donor base and the associated gift acknowledgements? Here are some tips to help you survive and thrive after #GivingTuesday!c04eeb7ca7393e552540f1aa575db296-huge-li
  • Ensure your supporters are celebrating your #GivingTuesday success with you. Share your accomplishments and stories via your newsletter, donor acknowledgement letters, and social media.
  • A key part of donor retention is saying thank you. Thank your donors for making #GivingTuesday a success.
  • Donors want to feel like they are part of the solution. Show your supporters how every donation they make helps you reach your goals and your mission.
  • Engage with other nonprofits to see how they’re saying thanks and retaining their #GivingTuesday donors. Check out this Blackbaud Community Best Practices post to see and share ideas.
Bonus tips!
Let Blackbaud University help you be more effective and efficient. Search Blackbaud Training Central using the keywords constituents, retention, acknowledgement, and analysis to find more ways to make your #GivingTuesday year-end activity go smoothly.

Keep spreading good!1934a0ac50b2800df2fa6e6d8b23e538-huge-th
Here’s a comment I just have to share from one of my friends. She doesn’t work at a nonprofit, but she was motivated to do more good because of all of you...

“Have you noticed that #BlackFriday has turned into #BlackFriday week, and #CyberMonday has turned into a week, too? I think we need a #GivingTuesday week. Who’s with me?”

I look forward to reading your responses on the Blackbaud Community Best Practices post. And I’m looking forward to getting up even earlier next year for #GivingTuesday—I don’t want to miss out on any of your creative and engaging posts. 
Posted by Melissa Rancour on Dec 5, 2017 9:00 AM America/New_York

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