Raise More With Peer-to-Peer Fundraising For Your Event
The Olympics happened. My friend ran a marathon in London. I went to a wedding and ate 3 pieces of cake. I was invited to an in-person gala in a few months. What do these things have in common?
Events are starting to make a comeback.
That being said, I think it will be a while before we are back to 100% mass in-person events. Hybrid events continue to be recommended for safe gatherings that can help protect your revenue while you build community relationships.
Whether you are hosting a gala, golf event, 5k or some super fun and creative experience, promoting your event, collecting registrations, and tracking progress is essential. With the added benefits of peer-to-peer fundraising, you can multiply your impact while increasing supporter engagement and brand awareness. Let’s explore how you can easily prompt event registrants to fundraise with JustGiving® from Blackbaud®.
With the JustGiving integration for eTapestry, you can import donations, campaigns, events, and pages from JustGiving to update your database. If you have eTapestry and JustGiving, make sure your environments are connected through the API key first (see how by watching this demo). This will allow the data from JustGiving to flow into eTapestry and enable you to hook up your JustGiving Campaigns to eTapestry events, so participants are prompted to create a fundraising page after registering.
Let's look at how to update your events to prompt participants to create a fundraising page.
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Make sure eTapestry and JustGiving are integrated via the API key (eTapestry>Management>Integrations>JustGiving)
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Create a campaign and event in JustGiving
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Create an event registration page in eTapestry
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On the Event Signup Settings, select to allow event registrants to fundraise for your campaigns and choose the JustGiving campaign you created in Step 2. By connecting the event to the confirmation screen, supporters will see the success message and a link with a call to action to Start Fundraising. If you want to edit the messaging, you can do so here. You cannot change the call-to-action link.
Save all your changes and publish your pages. When registrants complete the sign-up process, they can click the link to create a personal fundraising page through the confirmation screen (which will also be provided via the confirmation email). This way, you can secure a registration fee (or not) and allow supporters to fundraise for the event!
Don’t have JustGiving from Blackbaud? Existing Blackbaud customers can sign up for free! Learn more by clicking here (for US-based) or by clicking here if you are located in Canada.
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