You’ve been there right? An alert comes in from your credit card company regarding a suspicious transaction. You know immediately it was not yours. You become instantly anxious thinking of the impending hassle the card compromise and a new credit card will cause you. If you haven’t been there, consider yourself lucky, but I’m willing to bet you have at least one close friend or family member who has. For me that someone was my mother, who got the call that she was among one of the 17.2 million Target breach customers at perhaps the least opportune time…day 2 of her overseas trip to Australia, where she was visiting me during my time working for Blackbaud Pacific. If you can identify with this scenario, chances are many of the constituents in your Blackbaud CRM database can as well. And for those with an ongoing pledge, recurring gift or membership commitment, an update to your organization is just one of the many update to-dos on their list. And because there are likely no late fees for their donation (unlike those pesky utility bills), chances are they just might forget, leaving you to chase them down. Or worse yet, they may decide upon contact to cancel their commitment. Wouldn’t it be better if there was a service to pro-actively update the card information, saving both time and hassle for the donor and your organization?
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