Don’t Let Your Mailings Get Trashed Before They’re Read!
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You mail. You wait. You receive some response, but not at the level you were hoping. Communicating with your constituents is a vital part of building a relationship with those who care about your mission. But are you REALLY getting through to them, or are your mailings getting dumped in their recycle bins? Engaging your audience involves more than cute pictures, snappy slogans, and general content. Aptly targeted messages that are effectively personalized can turn a casual connection into a committed constituent—a champion for your cause.
How can you make that happen? It’s all about segmenting and targeting your constituent communications. That’s where Blackbaud University’s new class Raiser’s Edge: Mastering Targeted Communications comes in. In this three-hour instructor-led online event you’ll learn how to strategize your communications. We’ll use different segmenting methods to create messages with audience-specific information that targets each recipient. Through scenarios and class discussion, you’ll learn how to send messages that help you maximize the impact of every communication sent. In addition to using the Segment tab in the Raiser’s Edge Mail feature, you’ll learn how to use and strategize your If-Then-Else statements to further personalize your constituent communications.
Together, let’s make your messages count. Register today, and start creating effective audience-specific communications now!
Good news for Learn® subscribers! If you have a Learn More or Learn Everything training subscription, this class is included. Not a subscriber? Find out how a Learn subscription can help develop your efficiency and ongoing skills.
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Raiser's Edge® Blog
06/14/2016 1:26pm EDT
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