A friend recently told me a story about how her organization created personas to help target their fundraising and marketing efforts. When they first started crafting a major donor persona, they assumed this person would come from the wealthy part of town. However, once they started researching who the major donors in their database actually were , ...
Have you gotten Blackbaud Certified ® for 2022? To all our Blackbaud Certified ® Raiser’s Edge NXT and Raiser’s Edge professionals, let me be the first to say a well-earned and heartfelt congratulations! Remember to show off your certification on your LinkedIn profile. Not yet certified? Getting started is easy. Check out the Fundamentals Learning ...
When I was little, we avoided the kitchen on the fourth Sunday of every month. There, my father would pay the bills and balance the checkbook. Crossing his path was like encountering a grizzly bear, roaring on its hind legs about the price of gasoline or the basement light left on overnight. Today, most of my bills are subscriptions or are on autopay. It’s ...
Donations are key to fulfilling your mission. Donations often take the form of a direct contribution, but can also take the form of a promise to give in the future. These promises are crucial to track carefully for budgeting and revenue predictions. So, how can you learn more about adding, paying, and maintaining these important gifts? By signing up for ...
Blackbaud University is celebrating our Raiser’s Edge users who became Blackbaud Certified in September! Be sure to review our listing, and celebrate your colleagues by viewing their profiles, becoming Blackbaud Community friends, or just congratulating them on their awesome achievements. To all our Raiser’s Edge Certified professionals, let ...