Successful Sustainer Giving Programs: Part 1 – Technology

TECHNOLOGY

Power Your Program
The proper technology tools enable you to develop, implement, manage, and successfully run your program. Raiser’s Edge technology gives you the power to effectively identify prospects, track information, and report on progress.

Identify Donor Prospects
Some donors are more likely to make a recurring donation. Use technology to identify those loyal constituents and make an ask! For example, create queries in Raiser’s Edge to group constituents who have made several small gifts throughout the year. You can also find and group those who make online donations. You can then segment your mailing and send each group personalized appeal letters.

Track Gift Information
Use Raiser’s Edge technology to track recurring gift information, such as varying transaction schedules, gift status, and payment information. You can update credit card information or mark a recurring gift as completed. Equipping your team with technology to track gift information is vital to the success of your program.

Report on Progress
Use technology to analyze your data. How successful is your program? What areas need improvement? Which donors have missed payments? How much expected income can you plan for next month? Finding that data and reporting on the progress of your sustainer giving program enables you to plan and grow.

Learn More
Once you have the technology in place to power your program, it’s time to focus on the next key element for creating a successful giving program: staff. Keep an eye out for Creating Successful Sustainer Giving Programs: Part 2 – Staff coming next week!

Want to learn more about tracking data for recurring gifts? Check out Raiser’s Edge: Gifts 2.

Interested in starting or revamping your recurring gifts program? Sign up for our new instructor-led course Raiser’s Edge: Developing and Managing Recurring Gifts.