Prospect Statuses: Milestones of Moves Management
With moves management, your organization develops donors' interest in your mission through a process to identify and acquire prospects, cultivate personal relationships, and generate major gift opportunities. On a constituent's record, their current status in your moves management process appears under Prospect management. In the database view, you can set up the statuses used in your moves management process to track a constituent as they convert from a new prospect to an engaged and active donor. To notify fundraisers when a constituent has a status for too long, system admins can set how long someone can be in each stage of your process before they're past due, and an alert appears at the top of a constituent's record when they have a status for too long.
As you determine your moves management process, we recommend these milestones as typical stages to track as prospect statuses.
Identification. At this stage, you first discover the prospect, such as through wealth screening, database analysis, or word-of-mouth from a board member, staff member, or volunteer. Upon discovery:
- Research and analyze the prospect's wealth to determine their capacity for major gifts, and uncover any pertinent business connections, career information, and philanthropic donations or affiliations. For more information, see the Prospect Management Help.
- Assign the prospect to a fundraiser for further cultivation and management. For details, see the Fundraisers Help.
- Create a proposal to accurately track all the prospect's giving opportunities, measure the effectiveness of your efforts, ensure research is completed, and track the evolution of the relationship. For more information, check out the Proposals Help.
Cultivation. At this stage, build your relationship with the prospect to create forward momentum toward the gift through frequent visits, events, and other personalized interactions. To help maintain the relationship, plan and track these interactions as actions. For more details, check out the Actions Help.
Solicitation. Time to ask for the gift! At this stage:
- Prepare the appropriate materials for the ask and request the gift. For suggestions, check out the Appeals Best Practices Help.
- Update the proposal with a realistic gift amount and date to expect from the prospect. For more information, see the Proposal Funding Amounts Help.
For more information, including how to configure prospect statuses and manage a constituent's status history, see the Prospect Status Help.
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