5 Ways to Increase Your Sales this Holiday Season
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The holiday season can be a great time of year for your museum! People are busy, but the gift hunt has begun. Here's a few ways to be added to your constituents' shopping lists:
1 - Offer Discounts on Merchandise to Your Members
If you don't include discounts on merchandise in your membership programs, this is a great time to offer them. You could limit it to purchases over $50 or only during a set amount of time, like the month of December. I mentioned a few examples in a prior post.
2 - Host Members-Only Shopping Events
Open your holiday store up to your members first. Maybe include some champagne and live music. Or invite Santa to be there as well. Being the first to have access to something is one of my favorite incentives for joining any club. The best selection should be for your most loyal constituents - your members!
3 - Give a Gift to Your Members
Get into the spirit of giving by offering a free month when your members renew this holiday season. Or offer a free picture with Santa for members who attend your holiday gala. It's an easy way to say thank you to your members, while increasing your revenue.
4 - Bundle Tickets for Gift Packages
Pair a watercolor class with an exhibit opening for a great gift for couples/spouses. Or offer two for one tickets to your champagne and chocolate event. Even better, pair that with a "parents night out" at a children's museum for a date night gift. For those of us over 30, the gift of something to do instead of more stuff is appreciated!
5 - Offer Discounts on Gift Memberships
Encourage your patrons to give the gift of membership, by offering a holiday discount. Or, if you're not into discounting, offer a free additional month. Or perhaps buy a Silver level membership and get bumped up to a Gold for the same price.
It honestly hadn't occurred to me to shop at my local museums until I joined all the Altru customer's newsletters. Make sure to advertise your holiday specials on social media, your website, in your newsletter, and any other outlet you have!
1 - Offer Discounts on Merchandise to Your Members
If you don't include discounts on merchandise in your membership programs, this is a great time to offer them. You could limit it to purchases over $50 or only during a set amount of time, like the month of December. I mentioned a few examples in a prior post.
2 - Host Members-Only Shopping Events
Open your holiday store up to your members first. Maybe include some champagne and live music. Or invite Santa to be there as well. Being the first to have access to something is one of my favorite incentives for joining any club. The best selection should be for your most loyal constituents - your members!
3 - Give a Gift to Your Members
Get into the spirit of giving by offering a free month when your members renew this holiday season. Or offer a free picture with Santa for members who attend your holiday gala. It's an easy way to say thank you to your members, while increasing your revenue.
4 - Bundle Tickets for Gift Packages
Pair a watercolor class with an exhibit opening for a great gift for couples/spouses. Or offer two for one tickets to your champagne and chocolate event. Even better, pair that with a "parents night out" at a children's museum for a date night gift. For those of us over 30, the gift of something to do instead of more stuff is appreciated!
5 - Offer Discounts on Gift Memberships
Encourage your patrons to give the gift of membership, by offering a holiday discount. Or, if you're not into discounting, offer a free additional month. Or perhaps buy a Silver level membership and get bumped up to a Gold for the same price.
It honestly hadn't occurred to me to shop at my local museums until I joined all the Altru customer's newsletters. Make sure to advertise your holiday specials on social media, your website, in your newsletter, and any other outlet you have!
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12/03/2013 10:21am EST
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