3 Blackbaud Luminate Online Capabilities You Might Have Overlooked 8276

3 Blackbaud Luminate Online Capabilities You Might Have Overlooked

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The following post is from Mark Becker, Founding Partner of Cathexis Partners, a Blackbaud Partner.

If you use Blackbaud Luminate Online, you know it includes a lot of functionality for online fundraising and marketing. To help you make sure you aren’t missing out on all that the product has to offer, here are three powerful, yet often overlooked capabilities:
  1. Engagement Factors
    Engagement Factors functionality in Luminate Online includes 10 different fields that you can use to track engagement, such as email or website engagement, for each constituent. It allows you to set up and store calculations for each type of involvement (or combinations of involvement) that you would like to measure for individuals.
For example, you could give constituents “1” point for clicking through on an email, “4” points for registering for an event, and “5” points for making a donation. Then, you could use the cumulative points for each constituent to determine how engaged they are, and then set up a different engagement journey depending on their level of engagement.
You can view Engagement Factors on the constituent record and use them in queries and reports.
  1. Dynamic Asks
    Use Dynamic Asks in Luminate Online to automatically specify ask levels based on donors’ previous donation levels. For example, if a donor previously donated $20, you might start your ask levels for that donor at $20, or even bump it up to $30. For one that donated $50, you might start at $50 or even $75. This approach can help to encourage larger donations.
  1. Email Interests
    By setting up email interest categories in Luminate Online, you can offer your constituents the ability to specify their interests so that they only receive your email communications about those topics. Setting up email interest categories also allows constituents the option to opt out of only specific email topics instead of choosing to stop receiving all emails from your organization.
These are just a few of the often-overlooked capabilities in Luminate Online. You can discover more in this free on-demand webinar from Cathexis Partners: Cool Luminate Online Capabilities You Might Have Overlooked.
News Blackbaud Luminate Online® Blog 03/29/2022 1:59pm EDT

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