Blackbaud Releases Optimized Donation Forms for Australia and New Zealand Customers

Blackbaud just released its Optimized Donation Forms for Blackbaud Raiser’s Edge NXT® users in Australia and New Zealand! Blackbaud Donation Forms help social impact organisations raise more, streamline the donor experience, simplify administrative tasks, and reduce processing costs, supporting them in sustaining and growing their missions.

Optimized Donation Forms reduce the number of decisions for both the organisation and its constituents, resulting in an optimal donor experience and an increase in click-to-donation conversions. Optimized Donation Forms are a great choice for campaigns that need a quick visual punch and that are focused on securing more donors. They are mobile-first and display seamlessly on a website without the need to create a new webpage, enabling payment directly within the form. Customisable with images and a mission statement, they let nonprofits project consistent branding in a visually appealing, intuitive, and engaging way. Additionally, these intelligent forms automatically adjust to generate higher-than-average gift amounts based on donor data analysis.

The forms allow nonprofits to choose the fee coverage option that’s right for them ––Complete Cover, which provides free processing, or Donor Cover, which lets supporters cover their transaction fees. And due to native integration, managing transactions is easy.

US customers using the forms have already seen early success, reporting satisfaction with the ease of use, customisation, and flexibility of the forms. Using the Optimized Donation Forms, Seed Savers Exchange saw a 10% increase in their conversion rate and a jump in average donation amount by 61% from the year prior.

Learn more about Optimised Donation Forms.

Blackbaud Donation Forms are currently available at no incremental cost to Raiser’s Edge NXT users in the U.S., Australia, and New Zealand, with planned release to Canada and the U.K. in 2025.