Introducing Prospect Insights for Canadian Blackbaud Raiser’s Edge NXT® Customers

Major gift fundraising is a cost-efficient and increasingly critical component of any successful fundraising strategy. According to the 2024 Status of Canadian Fundraising Report, major giving was identified as the top growth driver by respondents whose organizations saw an increase in voluntary income. But fundraising teams frequently struggle to determine which constituents possess both the financial capacity and the inclination to become a major donor. The same survey showed that while a majority of respondents’ organizations are using artificial intelligence in some form, just 10% are using it to predict donor behavior.

What capabilities does Prospect Insights add for Canadian organizations?
Purpose-built to adhere to Canadian data privacy regulations, Prospect Insights uses wealth data and socioeconomic data based on dissemination area—in addition to giving history—to help fundraising teams in Canada identify and qualify major gift prospects directly within Raiser’s Edge NXT. The user interface offers five simple queues to help you capture more major gifts:

1. Under-giving prospects—prospects identified as having a high likelihood for major giving and assigned to a fundraiser but who haven't reached their predicted target gift range
2. Qualified major giving prospects—prospects who are qualified for major giving and should be assigned to a fundraiser
3. Major giving prospects assigned to non-active fundraisers (if applicable)
4. Untapped candidates—constituents with high likelihood scores for major giving who haven't been qualified for cultivation yet or assigned to a fundraiser
5. Assigned low likelihood major giving prospects—prospects who are assigned to a portfolio but have low likelihood to give a major gift and should be removed to support healthy churn

Recommendations are linked to the task and opportunity tools that you already know and use, making them simple to digest and apply immediately to your fundraising portfolios. Prospect Insights brings the power of predictive modeling right to your fingertips in a way that is prescriptive, actionable, and simple for any fundraising team to adopt. Learn more about Prospect Insights for Canadian organizations.

When will I have access to Prospect Insights?
Prospect Insights will be included at no incremental cost for organizations that implement Raiser’s Edge NXT moving forward. If your organization already uses Raiser’s Edge NXT and would like access to Prospect Insights, click here to let us know you’re interested in joining our Limited Availability. We expect to make Prospect Insights available to all existing Raiser’s Edge NXT customers in Canada in early 2025.

When will Prospect Insights be released to customers in Europe and the Pacific?
We are in the early stages of developing alternative analytics capabilities specifically for customers in in the U.K., Australia, New Zealand, and Ireland. Due to different regulatory environments, these capabilities will differ from Prospect Insights features offered in the U.S. and Canada. We intend to provide unique insights into prospective donors and major prospects. We do not yet have timelines for making this offering available to customers in Europe and the Pacific region.