Blackbaud Releases Optimized Donation Forms to Canadian Customers

Blackbaud just announced the rollout of its Optimized Donation Forms for Blackbaud Raiser’s Edge NXT® users in Canada! Learn more here.

Also included in this release to Canadian Raiser’s Edge NXT users is an AI translation feature for Optimized Donation Forms that can automatically translate the donation form into Canadian French to increase accessibility and ease-of-use for Canadian donors. Additionally, users can easily preview Standard Donation Forms created in Canadian French and English and can now create forms specifically labeled for their Canadian French donors.

Recently, Blackbaud’s Optimized Donation Form averaged a 30% conversion rate for customers fundraising for GivingTuesday. The forms allow nonprofits to choose the fee coverage option that’s right for them—Complete Cover, which provides free processing, or Donor Cover, which lets supporters cover their transaction fees. And with native integration, managing transactions is easy.

More on Optimized Donation Forms

Blackbaud Optimized Donation Forms reduce the number of decisions for both the organization and its constituents, resulting in an optimal donor experience and an increase in click-to-donation conversions. Optimized Donation Forms are a great choice for campaigns that need a quick visual punch and that are focused on securing more donors. They are mobile-first and display seamlessly on a website without the need to create a new webpage, enabling payment directly within the form. Customizable with images and a mission statement, they let charitable organizations project consistent branding in a visually appealing, intuitive, and engaging way. Additionally, these intelligent forms automatically adjust to increase higher-than-average gift amounts based on donor data analysis.

Customers Seeing Early Success

U.S. customers using the forms have already seen early success, reporting satisfaction with the ease of use, customization, and flexibility of the forms. Using the Optimized Donation Forms, Seed Savers Exchange saw a 10% increase in their conversion rate and a jump in average donation amount by 61% from the year prior.

Others appreciate the time savings and ease of use. “The Optimized Donation Form literally cuts my entry time by more than half,” said Tracey Zirneklis, advancement services manager, Porter-Gaud School. “Being able to see what’s coming in, edit the record, add campaigns or funds or appeals, being able to adjust what I want to do acknowledgment-wise—it is so much more streamlined.”

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