Extend Your Marketing Reach with CallHub

How rapidly do you check incoming text messages? If you’re like most people, it’s within 90 seconds. It can take us days to read new emails in our inboxes – if we look at them at all.

Text messaging, applied creatively, can boost the results of your outreach and engagement campaigns. A brand new Blackbaud technology partner, CallHub, offers affordable options for starting – and scaling – texting and calling programs. With CallHub’s integration to Luminate Online, you can target Groups, and your results – like actions taken and opt-in / opt-outs – flow automatically back into your Constituent 360 database.

How Can I Use CallHub?
Ready to explore ways to extend your marketing? CallHub offers an array of telecom options, integrated with Luminate Online, including:

• SMS Opt-in – Publish a phone number or short code and keyword at your event and ask people to opt-in using SMS – the simple message “Send ‘JOIN’ to 33339” is a familiar one, and easy for supporters to act on. CallHub will collect people’s name and email with automated prompts and creates contact profiles for you.
   
• Peer to Peer Texting – Personal text exchanges are one of the most effective way to build deeper connections with supporters, spark interest in your activities, and boost the effectiveness of your other communication channels. CallHub technology allows you to scale these one-to-one exchanges so your agents can carry on hundreds of SMS conversations at a time. For large-scale campaigns, your campaign manager uploads the contact list and assigns a batch of contacts to each agent, who then reaches out and engages people in one-to-one conversations.
   
• SMS Broadcast – Send bulk text blasts to large groups. Select your list, write your text message, schedule a time, and hit START. That’s all it takes to have reminders, promotions, event invites and discounts reach your audience in their pocket. Handle replies manually or set up auto-responses that match keywords.
   
• Call Center – Use automated and manual dialers to reach out to supporters/donors quickly to have one-to-one personal interactions over the phone. This service includes patch-through calling to immediately connect supporters to key decision makers. Use this service to reach large groups with information you want to share (invitations, event reminders, progress updates, and alerts) and convert supporters to activists.
   
• Voice Broadcast – Send a pre-recorded voice messages quickly to large groups of mobile phones and landlines. Use voice broadcast to thank donors after a donation drive, activate your base to take action, promote events and rallies, and send updates on urgent campaigns.

How Does CallHub Integrate with Luminate Online?
Integration is self-service following the step-by-step instructions. In addition, most CallHub features are pay-as-you-go, making it accessible option to begin – and expand – your campaigns. You can expect the integration to exchange data points in these categories:

• Constituents – Pull groups of constituents from Luminate Online into CallHub to target them in your campaigns. The system automatically adds new constituents created through your CallHub opt-in campaigns into your Luminate Online database.
    
• Groups – Imported groups become Phonebooks in CallHub. You can reach out to and engage with your Luminate Online groups through CallHub voice and text campaigns.
   
• Events – Bring Luminate Online events into CallHub so RSVPs and constituent data can be collected as part of calling or texting campaigns.
   
• Interests – Luminate Online Interests are imported as Tags in CallHub. You can tag contacts in CallHub based on your conversations. These tags sync back to Luminate Online as Interests in real time and can be used to target constituents with triggered email campaigns and other types of outreach based on their CallHub activity.
   
• Interactions – All activities with constituents in CallHub campaigns (such as notes, call recordings, messages sent and received) flow back to Luminate Online as interactions.

How Do I Learn More?

• You can take CallHub for a test run today. Sign up for a free account. Build a sample texting campaign. Set up your self-service integration with Luminate Online.
   
• To help you get started, review the CallHub – Luminate Online Support Documentation to learn how to successfully integrate and begin to run SMS and calling campaigns.
   
• You can also speak directly to a CallHub expert to learn more and to get a demo.