Assistant Director Email Marketing - Children's National Hospital Foundation

Lili Spencer

Hello, Children's National Hospital Foundation is seeking an Assistant Director of Email Marketing with proven experience working in and managing Luminate Online. Here is a link to the job description and application. This is a 40-hour-per-week full-time role that can be in office or remote.

Description

The Assistant Director is responsible for building, targeting, and sending all emails for the Children's National Hospital Foundation email marketing program. Ensures that design and layouts of emails are optimized, user and mobile-friendly and they will work to improve relationships with donors and expand the reach to build a fundraising pipeline. Collaborates with the editorial, design and data teams to drive the organization to become a leader in the email and E-commerce space. The Assistant Director works closely with the Senior Director, Direct Response Marketing to identify and develop strategic opportunities to engage with constituents and visitors and attract additional supporters. Applies best practices and find new opportunities to improve the use of email/SMS to support the foundation's cultivation, prospecting and stewardship priorities. Helps integrate and implement the marketing strategy across all of the foundation's programs and services to improve upon the overall digital marketing program.

Qualifications

Minimum Education
Bachelor's Degree in Computer science, business, marketing, or related field (Required)

A combination of education and experience can substitute for education requirement

Minimum Work Experience
4 years of Experience with a best-in-class organization possessing a strong online presence (Required)

4 years Designing and coding best-in-class responsive emails using HTML and CSS in an email management system preferably Luminate Online (Required)

Functional Accountabilities

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, assistance in copywriting, asset coordination, QA and scheduling.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
• Execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, segments, send time and new features to drive performance lift.
• Work with internal stakeholders to build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Work with internal stakeholders to manage email and SMS frequency between program touchpoints to minimize database churn.
• Provide regular campaign performance reports on the overall health of the email file and the success of the online fundraising programs.
• Manage multiple projects simultaneously.
• Constantly look for new ways to improve the overall email program through new technology, tools, partners, trends, and best practices.
• Provide excellent attention to detail to ensure the best quality of work.
• Meet deadlines.