Continue to invest in your organization's website

Amy McIntyre

One of the most important aspects of managing and maintaining your online presence is to treat your site as a continual project rather than a one-time investment. Daily, monthly, and even yearly strategies can help increase your website traffic and identify key areas for optimization.


Increasing page load times and complying with Google standards are just two basic ways to help strengthen your organization’s website and ultimately help you better connect with and engage constituents.


Consider these tips when creating a strategy for improvement of search engine optimization:

• Create friendly URLs
• Use keywords that are relevant to your web page content
• Generate a sitemap

And don’t stop there…


Make sure your content is available across multiple devices. Encourage users to share your mission with friends and family and allow them to promote your organizational events and donation forms through social media. Strive to reach a larger audience beyond the limits of your website, by using parts within NetCommunity to embed these social media widgets:

• AddThis
• Facebook
• Twitter
• YouTube

Are you ready to take your user experience to the next level? Sign up today for the new Blackbaud University course, Blackbaud NetCommunity: Website Administration.