What's New In Raiser's Edge NXT EAP: Prospect And Opportunity Analysis

Steve Stegelin

With Prospect Research Management, you can assign fundraisers to constituents and opportunities to help cultivate prospect relationships. You can also use statuses to track where prospects and opportunities are in your moves management and solicitation processes, respectively. To help enable custom analysis of prospects and opportunities, the Raiser's Edge NXT SKY Reporting Early Adopter Program (EAP) recently introduced several new measures, attributes, and insights.With these new measures, you can analyze how long a prospect or opportunity has a status:

• Opportunity days in status — How many days an opportunity has a status in your solicitation process, such as Initial contact or Pending.
• Prospect days in status — How many days a prospect has a status in your moves management process, such as Identification or Active.

By default, these measures provides the sum — or total — based on all your opportunities' or prospects' statuses. To analyze a different amount — such as average or median — or specific records with an insights, adjust the measure.

With these new attributes, you can analyze opportunities and prospects based on their status:

• Constituent prospect status — Where the constituent is in your moves management process, such as Identification or Active.
• Opportunity is closed — Whether an opportunity has a status at the end of its lifecycle, such as Closed, Complete, or Deferred.
• Opportunity status — Where the opportunity is in your solicitation process, such as Initial contact or Pending.
• Opportunity status is overdue — Whether an opportunity has a status for too long in your solicitation process.
• Prospect status is overdue — Whether a prospect has a status for too long in your moves management process.

For example, you can pair these attributes with the new measures for detailed analysis of the progress of your prospects and opportunities. To include only records with specific statuses in an insight or dashboard, you can also use these attributes as filters.

To help ease this analysis, you can also use these new default insights to analyze prospects and opportunities based on their status or assigned fundraiser:

• To gauge how long prospects stay in each status of your moves management process, use the Prospect status analysis insight. With this insight, you can track how many constituents assigned to fundraisers have each prospect status, the average and maximum number of days they have each status, and how many have a status for too long.
• To gauge how long opportunities stay in each status of your solicitation process, use the Opportunity status analysis insight. With this insight, you can track how many opportunities assigned to fundraisers have each status; the average and maximum number of days they have each status; how many have a status for too long; and how much is asked, expected, and funded at each status.
• To analyze a fundraiser's assigned prospects and opportunities, use the Fundraiser prospects and opportunities insight. With this insight, you can track how many prospects and opportunities are assigned to each fundraiser, and how many have a status for too long.

With this out-of-the-box analysis, you can help identify potential bottlenecks in your moves management or solicitation process and fundraisers who may juggle too many assignments.