Post Discharge Mailing Metrics, Logistics, ROI

Aaron Condon
Aaron Condon
Fifth Anniversary Participant Facilitator 1
in Organizational Best Practices General Discussions
We are looking to test a post discharge mailing with some of our patients as an avenue for fundraising. Does anyone have any information to share on metrics, logistics, ROI, etc.? 


Thanks,

Aaron

Comments

  • Laura Easterly
    Laura Easterly
    Fifth Anniversary Kudos 2 Name Dropper Participant
    Hi, Aaron,


    What type of mailing are you planning to send?  Is it a direct mail piece, an email, something else?  When you say test it, what are you testing it against?  Are you testing previous patient donations post-discharge?  Or are you testing the message itself?  


    I'm happy to chat more about this once I know a bit more about what kind of test you're conducting and what metrics you're wanting to look at.

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