Are novelty fun runs stealing participants?
Kent Gilliam
Blackbaud Employee
Here in Austin, TX we seem to have a 5k every weekend for all sorts of causes and reasons. I honestly didn't think we could add any more races into the year and then a couple years ago these novelty races started popping up and took off like crazy. I had friends covered in mud, color paint, glow sticks and zombie blood flooding my Facebook stream. This made me wonder, are these races competing with non-profit fun runs/walks for time/space/participants? Or has it made our already fit community fitter and more likely to participant in more runs? Let's share our thoughts.
Here in Austin, TX we seem to have a 5k every weekend for all sorts of causes and reasons. I honestly didn't think we could add any more races into the year and then a couple years ago these novelty races started popping up and took off like crazy. I had friends covered in mud, color paint, glow sticks and zombie blood flooding my Facebook stream.
Image from http://thecolorrun.com/about/
This raised more than few questions in my mind about the potential impact on non-profit P2P events and I haven't found too many articles written from this perspective so I thought I'd ask you, the Community:
- What have you experienced over the last few years?
- Do you feel these races are competing with non-profit fun runs/walks for time/space/participants?
- Or has it made our already fit community fitter and more likely to participant in more runs?
- Have you seen declines in participation that you attribute to the increase of popularity of these races?
- Have you altered your race feel to be more whimsical or fun since these types of races have grown?
- Have you had a harder time finding and booking locations for your runs because of the increased competition?
- Do you see novelty runs as competition or as a potential for partnership? (I did note that more than a few donate to charity)
I'm sure I'm not the only one who has had these questions, can you share your thoughts and experiences?
0
Comments
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This is a conversation that deserves a lot of attention. I share your thoughts and wonder what has been/is/will be the impact of these types of events on the annual/established P2P events.0
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