Three Great Days At BBCON For Online Marketers

Kathryn Hall

If you use Luminate Online and you're going to bbcon next week, a super extensive lineup of fabulous sessions awaits you. To help you navigate the three days and hundreds of sessions, we put together this brief selection of Luminate Online and digital marketing highlights.


Some sessions are Luminate how-to's and more technical (fun with S-tags, anyone?) while others may challenge and inspire you to new directions based on industry trends and best practices. You want to know what the future direction of Luminate Online itself looks like? Don't miss the Luminate Online Next Generation Roadmap. 

 

We look forward to seeing you there!

  Evolution of Nonprofit Web Design…Designing Sites That Actually ConvertBlackbaud: Raheel Gauba and J Schultz Fundraising 101: Increase Your ROIDan Cobb, Blackbaud                             Amanda Cose, Marquette UniversityKim Abel, Phoenix Children's Hospital Foundation Multi- to Omni-Channel Marketing: Aligning Your Organization for SuccessMike Johnston, HJC New Media           Rosalyn Lemieux, Attentive.lyCatherine LaCour, Blackbaud Seven Steps to a Successful Sustainer ProgramBlackbaud: Sally Heaven and Lori Borg  How Journey Mapping Can Modernize your Organization’s Engagement, Communication and Fundraisinghjc: Michael Johnston and Hilary Grunewald  Mobilize Realtime Passion from Supporters with Social ListeningErik Leaver, Blackbaud                      Rosalyn Lemieux, Attentive.ly  Think Outside the Inbox–Be an Online MarketerChapman Cubine Adams Hussey (CCAH): Colleen Hutchings and Benjamin McHugh  S Tag – You’re It! Adding Dynamic Content in LO & TR (ends at 4:45)Blackbaud: Daniel Affourtit and Shiloh Daniel Late Night with Luminate The hottest event at bbcon, exclusively for Luminate Online customers and the most forward-thinking marketers, event planners, agencies, and online fundraisers. Join us at The Pose Lounge in the Gaylord National Harbor on Wednesday, October 26 from 8-10 pm to enjoy cocktails, convo, and views of the nation’s capital. Co-sponsored by NTEN.Register: http://events.blackbaud.com/latenightwithluminate2016

Luminate Online & Digital Marketing Highlights

Wednesday, October 26

10:30 – 11:45 a.m. Breakout #1

1:30 – 2:45 p.m. Breakout #2

1:30 – 2:45 p.m. Big Ideas Session #1

3:15 – 4:30 p.m. Breakout #3

8 – 10 p.m. The Pose Lounge 18th Floor, Gaylord National Harbor

Rinse and Repeat: The Evolution of a Sustainer ProgramShare Our Strength: Jason Wilson, Chris Brooks and Jean Qiao  Behaviors Speak Louder Than Opt-InsWorld Wildlife Fund: Sara Thomas and Jessica Sotelo  Electing to Make a Difference: Presidential Campaign Strategies Nonprofits Can Use to Win Blackbaud: Betsy Gressler and Dennis McCarthy (Target Analytics)Lisa Sock, Lisa Sock Associates                       Colin Delany, ePolitics.com  The Usual Suspects: Engaging Your FansDanielle Johnson-Vermenton, BlackbaudTonya Higgins, Save the Manatee Club Content Strategy & Constituent PersonasBriana Kerensky, See3 Communications    Peter Panepento, The Chronicle of Philanthropy Harnessing Big Data to Fund Your Mission and Achieve ItJann Schultz, Project HOPE             Steve MacLaughlin, BlackbaudAndrew Means, Uptake Foundation and The Impact Lab Luminate Online Next Generation RoadmapBlackbaud: Brooke Huling, Ryan O’Keefe, Lance Melton, Chris Martin, and Rachel Simon Metrics Madness: Best of the 2016 LO Benchmark Report & P2P Fundraising StudyBlackbaud: Rachel Simon, Julia Lenz, Kathryn Hall                    Getting Influencers to Root for Your Cause: How To Mobilize Your Social Media AmbassadorsAlan Rosenblatt, turner4d               Jeanette Russell, Attentivel.ly  Organic Email Growth Great Emails = Big Social ChangeJesse Littlewood, Common Cause  Email KPI Blues? 5 Places You've Never LookedZach Zimmel, HJC Power of Social Influence: Finding, Engaging, and Motivating Your Tribe on Social MediaAttentive.ly: Rosalyn Lemieux and Jeanette Russell What Great Marketing Looks Like: Five Favorite Nonprofit Marketing Campaigns of 2016Mike Snusz, Blackbaud                       Tiffany Neill, Lautman Maska Neill & Company

Thursday, October 27

10:30 – 11:45 a.m. Breakout #4

1:30 – 2:45 p.m. Breakout #5

1:30 – 2:45 p.m. Big Ideas Session #2

3:15 – 4:30 p.m. Breakout #6

Friday, October 28

10:30 – 11:45 a.m. Breakout #7

1:00 – 1:30pm  Social Media Lounge

1:30 – 2:45 p.m. Breakout #8