Cultivating Major Giving with Prospect Insights

William Reeves

Blackbaud Raiser's Edge NXT Prospect Insights uses comprehensive data intelligence to help maximize your major giving impact by analyzing prospective donor data and recommending tangible actions to take. Check out our newest Prospect Insights eLearning course! James Bond, 007, sits poolside at a Vegas hotel. As he scans the faces of the crowd, Intelligence beeps into his secret-agent earpiece (we call them Bluetooth now) and says, “The person of interest is the guy in the blue and white Aloha shirt playing cards.” Imagine if 007 didn’t have his team of researchers and fixers guiding his mission and gathering intelligence to help him target people of interest. Nobody needs secret agents going around karate chopping innocent tourists!

Although your mission is different than 007’s, you still need secret-agent tools. Prospect Insights uses comprehensive data intelligence to help maximize your major giving impact by analyzing prospective donor data and recommending tangible actions to take.

Prospect Insights helps you identify and prioritize which constituents are the top candidates to spend time and attention cultivating for major giving. With Prospect Insights, you can:

• Make informed decisions about which constituents to cultivate for major giving
• Assign qualified prospects to fundraisers and use Actions and Opportunities to track outreach and relationship building
• Identify candidates who aren’t ready for major giving, and review them again later
• Review qualified prospects who aren’t giving as much as projected, to adjust your cultivation plan

Ready to use data intelligence to cultivate prospects at your organization? Check out the eLearning course, Blackbaud Raiser's Edge NXT: Basics of Prospect Insights today!