Modernizing Prospect Identification with Artificial Intelligence

Sikheria Wade

Fundraisers have long relied on wealth screening and predictive modeling services to identify prospects with the capacity and likelihood to give major gifts. But these services have historically come with some notable limitations:  

• Analysis paralysis: Organizations have historically purchased datapoints from vendors and used them to configure queries, lists, and segmentations within their CRM. But some teams struggle to get started when presented with multiple types of descriptive or predictive datapoints at once.  
• Inconsistent adoption: With the onus firmly on frontline fundraisers to translate insights into action, adoption is often inconsistent from fundraiser to fundraiser. Staff turnover often contributes, with recurring processes for screening and segmentation getting lost. 
• Time constraints: Collecting wealth data and modeling scores—especially from multiple databases—takes time. Cleaning and importing data into your CRM of record takes more time, and then there’s the actual segmentation work to be done. The time demand of segmentation—particularly with prospect research—has historically led many organizations to limit their use of third-party data.   

AI has the potential to improve prospect identification in a number of ways: 

• Automates processes: Collecting data from multiple sources, importing it into your CRM, and generating lists are all tasks that can be automated, freeing up time for fundraisers to do more strategic work. 
• Make insights more actionable: AI can assess numerous descriptive and predictive datapoints at scale to generate summaries and recommendations that are much more digestible for a human fundraiser than the underlying datapoints themselves.  
• Embed insights more seamlessly into workflows: Once you determine a course of action, AI can ensure prospect management best practices by actively guiding human fundraisers through the appropriate workflows in their CRM.  

Precisely Targeting Major Donors 

Prospect Insights combines artificial intelligence with powerful wealth data and predictive analytics to help you pinpoint your most promising major donor prospects. By analyzing a broad set of data, including history of giving to your organization, giving to other organizations, and wealth indicators, this tool provides actionable insights that enable you to focus your efforts on individuals most likely to make significant contributions.  

This targeted approach not only saves time but also increases the likelihood of securing major gifts, ensuring your organization can achieve its fundraising goals more efficiently. 

Enhancing Overall Fundraising Efforts 

Beyond major donor cultivation, Prospect Insights offers a comprehensive suite of features to boost your overall fundraising efforts by building a robust pipeline of potential donors and streamlining your operations. Prospect Insights takes a prescriptive experience to empower you to take swift, informed action, minimizing time spent identifying prospects and maximizing time spent building meaningful relationships. This approach ensures that your fundraising team can operate at peak efficiency, raising more money from a broader base of supporters. 

Why Adopt Prospect Insights? 

Customers have experienced incredible benefits with Prospect Insights: 

• Increased number of high-value prospects assigned to fundraisers by 20%—so fundraisers spend more time on the prospects with capacity and likelihood to give a major gift 
• Increased donations of $10K or more by 13% within 12 months—proving the power of faster, smarter prospecting   

Prospect Insights can be a great strategic move to significantly enhance your fundraising capabilities. By targeting major donors with precision and improving overall fundraising efficiency, this tool empowers your organization to achieve its mission more effectively. Don't miss out on the opportunity to transform your fundraising strategy. Adopt Prospect Insights today and unlock your organization's full potential. 

Prospect Insights is included with your Raiser’s Edge NXT subscription in the United States and Canada. Ready to get started?  

• In Raiser’s Edge NXT, go to Portfolio, Prospect insights 
• Check out this resource! Get Started with Prospect Insights