Special Edition Report: Make GivingTuesday a Launchpad for Lasting Support

Kate Averett Anderson

Did You Know?

GivingTuesday donors have a 65% retention rate compared to 52% for all donors. That means that this powerful day of giving is your best opportunity to reach new donors and spark generosity year-round! Are you making the most of it? 

The Blackbaud Institute teamed up with GivingTuesday to combine their collective expertise and create a collaborative special report that delivers exclusive insights into donor behavior, retention, and AI-powered fundraising strategies.  

New Data Inside 

• 54% of Baby Boomer GivingTuesday donors will give again the next year. Find out how upgrading them to sustainers can build your resiliency. 
• Gen X is more likely than other generations to give at a higher level—learn how to tailor your ask and maximize their gift. 
• Nonprofits could unlock an estimated $52 billion more in charitable giving each year, and AI tools could help by reaching more people and growing recurring giving programs 

Dive into the report today to learn how you can engage new supporters this GivingTuesday and keep them giving all year long! 

Get the Report

Want to dive deeper into these data-backed GivingTuesday strategies?  

Join the LinkedIn livestream on Thursday, October 30 at 12:00 p.m. ET with Carrie Cobb, Chief Data and AI Officer of Blackbaud, and Woodrow Rosenbaum, Chief Data Officer of GivingTuesday, as they unpack this new data. 

Register Now