Mailing - Actions

I'm curious as to what type of actions others use when sending out a mailing that isn't a solicitation or stewardship. We will be sending out a planned giving mailing to just give information and to have them call or e-mail if they would be interested in learning more about it.

Our initial thought was add a type of “soft solicit”. Is there another term that is used in this type of mailing?

Thanks,

Adam Eggert

Database and Development Coordinator

Horizon Health Foundation