RE NXT Email, Workflow and DKIM

Lanetta Gilder
Lanetta Gilder
Tenth Anniversary Kudos 1 Name Dropper Participant
in Blackbaud Raiser's Edge NXT®: General Discussions

Questions about using email with RE NXT. Does your organization use RE NXT email to send bulk email and use with workflow(s)? What has been your organization's experience. Thanks in advance for responses.

Comments

  • Kris Fry
    Kris Fry
    Fifth Anniversary Participant Facilitator 1

    We use the bulk email but not with workflow.. I would love to start, but nervous. We have no issue with the email itself though. I love being able to generate a list based on click throughs and opens :)

  • Austen Brown
    Austen Brown Community All-Star
    Tenth Anniversary Kudos 5 PowerUp Challenge: Product Update Briefing Feedback Task 3 bbcon 2025 Attendee Badge

    Hi @Lanetta Gilder - We use NXT for both email marketing and sending emails from workflow. Based on our experience so far, setting things up to go out is really easy for both one-time emails and emails that originate from a workflow. Our main point of frustration with NXT emails, is it is currently impossible to filter on email responses within Constituent Lists; meaning, you have to either access that information directly on a constituent's record or by reviewing each email's stats one-by-one.

    Feel free to send me a direct message, if you would like to talk about this in more detail.

  • Lanetta Gilder
    Lanetta Gilder
    Tenth Anniversary Kudos 1 Name Dropper Participant

    Hi @Austen Brown! Thanks for the quick response. Does your organization send bulk email - say like to a targeted audience? If so, do you know if any of your emails go to spam/junk folders?

  • Austen Brown
    Austen Brown Community All-Star
    Tenth Anniversary Kudos 5 PowerUp Challenge: Product Update Briefing Feedback Task 3 bbcon 2025 Attendee Badge

    Yes, we send emails in bulk through NXT. We went went through a laborious process a couple years ago to set up a DKIM and SPF that would recognize emails sent through BB's servers as our own, and prevent the emails from ending up in spam folders. If this is something you are planning to do, I would recommend getting your Customer Success Rep involved in the process, from the beginning.

  • Lanetta Gilder
    Lanetta Gilder
    Tenth Anniversary Kudos 1 Name Dropper Participant

    Thanks @Austen Brown! This is what I'm currently experiencing!? Does your organization have a DMARC policy? If so, did it hamper the situation? Thanks for the advise on getting our Customer Success Rep involved, because it looks like we might have to go down that route.

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