Opting out of email in NXT: Multiple Options?

Diane Duresky
Diane Duresky
Second Anniversary Name Dropper Facilitator 1
in Blackbaud Raiser's Edge NXT®: General Discussions

We currently send out emails to constituents via NXT with an Unsubscribe link at the bottom. This takes them to a general “We're sorry to see you go” message and then a box to click to remove from all emails.

Does NXT feature an option that would let us direct them to a list of available marketing items (newsletters, events, jobs, etc) where they could select the particular items they would still like to receive and those they would like to stop receiving?

Or is our option an all or nothing unsub?

If so, would OLX allow this? Looking for recommendations on how to go about this.

Thanks!

Comments

  • Austen Brown
    Austen Brown Community All-Star
    Tenth Anniversary Kudos 5 PowerUp Challenge: Product Update Briefing Feedback Task 3 bbcon 2025 Attendee Badge

    @Diane Duresky - Unfortunately, what you are looking for is not available within NXT or OLX Email Marketing, natively. However, at my last org we came up with a quasi solution that worked for us. Check out this post from a few years ago where I talked about our process and shared a screenshot of what it looked like within an email:


  • Diane Duresky
    Diane Duresky
    Second Anniversary Name Dropper Facilitator 1

    @Austen Brown
    Hi Austen:

    Thanks so much - this is a fantastic option for us and would definitely work!

  • Faith Murray
    Faith Murray Community All-Star
    Tenth Anniversary Kudos 5 First Reply Name Dropper

    @Austen Brown, that is a wonderful option for email footers. OLX does not inherently allow subscription preferences, which is one of the big reasons we switched over to Mailchimp (in addition to needing to house email lists that don't live within RE). Your solution takes a big hurdle out of OLX and webview emails.

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