What email marketing tools do you use?

@Catherine Han
Luminate Online - powerful but not the easiest tool to use

@Catherine Han
We use Mailchimp

@Catherine Han
I don't know too many of the details of mailchimp, but we maintain all the of consent, unsubscribes etc within Raiser's Edge and then I believe our marketing team imports the mailing list for that specific mailing - sends it and then some time later are supposed to remove that list. Any unsubscribes are passed to us to make sure it's reflected accurately in RE.

They also use it for other parts of the organisation too though - so our Volunteers dept, updates for community centre users etc.

@Catherine Han I've used iContact and MailChimp most of the time. We have Omatic Cloud and use the ImportOmatic connector to manage unsubscribes and maintenance. In addition, our marketing department manages MailChimp similarly as @Rachel Cavalier. I would look into what tools your marketing department needs and if a cheaper tool can meet your requirements if MailChimp or Constant Contact are out of your budget. For us, the built in tools for email were not good enough for the branding needs for our organization. As such, we were able to get access to a much more feature rich tool that we would have been able to afford with just our budget.

@Catherine Han: Actually it's the opposite. We use MailChimp to manage unsubscribes and move into RE. We are managing our own audience in MailChimp, and archive any unsubscribes or deceased individuals. The third party tools have better management tools for email, and we rely on those as opposed to trying to manage it all in RE.

@Dariel Dixon thank you for your quick reponse. Are your marketing department remove cleaned list and unsubscribed after you update in Raiser's Edge.

@Catherine Han Yes. Anything that's not native to Blackbaud.