Exact email click performance

Rachel Thompson
Rachel Thompson
Name Dropper Participant First Anniversary Facilitator 1
in Blackbaud Raiser's Edge NXT®: General Discussions

Hi everyone,

Does anyone know how, or if you are able to see where people are clicking on emails send through NXT marketing, instead of just the total number of clicks? This basic function was available in OLX in RE7- but doesn't seem to be in NXT. Looking for any solutions you might have.

Thanks,
Rachel

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Comments

  • Christine Robertson
    Christine Robertson Community All-Star
    Kudos 5 Name Dropper Participant First Anniversary

    @Rachel Thompson In NXT, "Click rate is the percentage of delivered messages that recipients clicked.

    Clicks is how many email messages recipients used to click at least one link. To view a list of the names and email addresses of the recipients, select the total. To then save or adjust the list for future use in Lists, Constituents, select Create list."

    per Marketing Email Performance Analysis (blackbaud.com)

  • Julie Porter
    Julie Porter
    Sixth Anniversary Name Dropper Facilitator 1

    But is it possible to see WHICH link within an email they clicked on? Some emails we send have multiple links so it's helpful to know more specifically.

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