Tracking Google Analytics on NXT donation forms (Standard + Optimized)

Leo Rezende
Leo Rezende
Second Anniversary Kudos 1 Name Dropper Participant
in Blackbaud Raiser's Edge NXT®: General Discussions

Hi everyone,

We recently transitioned from Luminate to RENXT donation forms and have been using the new NXT forms (both Standard and Optimized) for about a month now. So far, everything is working well, but one thing we’re still trying to figure out is how to track user behaviour using Google Analytics.

We’re wondering if there’s a reliable way to gather insights from NXT forms — such as tracking pageviews, clicks on the donation button, completed transactions, etc.

Are there best practices, workarounds, or third-party tools that have helped your team gain visibility into this data?

Thanks in advance,

Comments

  • Crystal Bruce
    Crystal Bruce admin
    Tenth Anniversary Kudos 5 February 2026 Monthly Challenge First Reply

    @Leo Rezende discussion moved to the Raiser's Edge NXT community. Thanks!

  • Ben Regier
    Ben Regier
    Sixth Anniversary Kudos 5 Name Dropper Participant

    @Leo Rezende
    We're just starting to explore this as well. There's documentation on adding GA4 tracking to your online forms here. I'm fairly new to Google Analytics and found Blackbaud's documentation to be a bit lacking, but I created a data stream and added the ID to my settings in Raiser's Edge.

    So far, I'm not seeing any data come through - I don't know if that's something that takes a little while to show up or not.

    I'll post back here if I get it working. If you find the documentation helpful and get things set up for your org, I'd be interested to hear how you did it.

  • Ben Regier
    Ben Regier
    Sixth Anniversary Kudos 5 Name Dropper Participant

    @Leo Rezende
    I checked our Analytics again this morning and I'm seeing data from our BBMS forms now, so it looks like the setup worked! If you need any help getting yours set up, I can provide more information about the steps I took.

  • Ben Regier
    Ben Regier
    Sixth Anniversary Kudos 5 Name Dropper Participant

    Guess I'll keep updating things here since it seems to be about the only thread related to this.

    I've noticed that not all donation events are coming through the Google analytics integration. It's easy to compare, say, the number of donations to a form with the number of donation_complete events in Google Analytics, and they often don't match. I'm not sure the cause of this, and since there aren't many configuration options for this integration, I don't have many ideas for what to do to try to improve things.

    As it is, having some of the data in Analytics is still better than having none, but I wish it were more consistent.

  • Tara Sawchuk
    Tara Sawchuk
    Facilitator 1

    I noticed in October that Google Tag Manager is now a new option setting in Tools. You can add your GTM ID in there. Apparently it works natively on optimized forms but I'm wondering if anyone has been using it yet. I'm wondering if it still works even if you're using the hosted URL version of an optimized form, or if you have to use it directly on your website.

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