Life Of Pie

There’s nothing quite like pie. Whether it’s a light mango mousse pie in the summer or a pumpkin pie during Thanksgiving, it’s the ultimate comfort food. Now I’ll be honest, I’m not the best baker—but I sure do love eating pie!

 

Whether you realize it or not, as a prospect researcher you’re in charge of creating your organization’s money pie. Your main goal is to collect as much donor information as you can to create a “pie” of potential donor money.

 

The money pie is made up of various donor ingredients or wealth indicators. Items like real estate, stocks, and hard assets are the flour, sugar, and eggs. ResearchPoint is your recipe and together with WealthPoint they assess and combine all the ingredients to help you create your pie. Automatic giving capacity calculations determine how big a slice of the pie your organization has the potential of consuming.

 

By putting off prospect research, you’re letting other competing nonprofit organizations devour the entire money pie. So, hurry up and pick up your fork! Register and watch our eLearning course ResearchPoint: Basics of ResearchPoint to begin your prospect research and make sure your organization is getting a piece of the pie!