Data points that help fundraisers to understand target analytics

Payal Sen
Payal Sen
Second Anniversary Kudos 1 Name Dropper Participant
in ResearchPoint™ General Discussions

Hi,

Thanks in advance with your help with the advice for the question below.

What data points in Raisers edge helps with finding good prospects in Research point. While researching for new or existing prospects what kind of data needs to be looked into that determines a donor's probability of giving.

I am trying to build up a best practice data information guide for my fundraisers and this would help me to understand the requirements better.

Comments

  • Lucy Ruiz
    Lucy Ruiz
    Sixth Anniversary Kudos 4 Name Dropper Participant

    @Payal Sen When I used RP at a previous organization. We used RP to enhance our internal data screening rather than the other way around. We created a series of weighted measures and run internal screening metrics eg. RFM analysis, cohort analysis, engagement, and relationship mapping. Hope this helps.

  • Payal Sen
    Payal Sen
    Second Anniversary Kudos 1 Name Dropper Participant

    Thanks Lucy for the response.

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