A/B Testing with Luminate

Ram Basu
Ram Basu
Third Anniversary Kudos 1 Name Dropper Participant
in Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions

Where can I find documentation on doing A/B split testing with Luminate Online? I've searched everywhere I can think of and can find nothing about this. We're planning to do this for the first time next week, most likely, and I'd like to ensure I fully understand the process. Thanks for any help.

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  • Philip Nawrocki
    Philip Nawrocki
    Tenth Anniversary Kudos 2 Name Dropper Participant

    @Ram Basu check out the Knowledgebase: kb.blackbaud.com

    This link will take you directly to the A/B testing articles:

    Thanks,

    Phil

  • Ram Basu
    Ram Basu
    Third Anniversary Kudos 1 Name Dropper Participant

    Thanks, @Philip Nawrocki! No idea why that didn't come up when I searched. Much appreciated.

  • Elizabeth Favre
    Elizabeth Favre Blackbaud Employee
    Fourth Anniversary Kudos 1 Name Dropper Participant

    @Ram Basu
    The built in A/B testing in Luminate Online is for email. You can also do A/B testing and optimization on your websites with Google Analytics and the supported third-party integrations.

    we [Google] are collaborating on integrations with the following A/B testing providers (listed in alphabetical order):

    • AB Tasty
    • Optimizely
    • VWO

    We will make our APIs publicly available so anyone can integrate their A/B testing tool with Google Analytics in the coming months. Learn more about the integration

    See the help docs to learn how to enable GA4 via Gtag.js or Google Tag Manager on your PageBuilder sites.

  • Ram Basu
    Ram Basu
    Third Anniversary Kudos 1 Name Dropper Participant

    @Elizabeth Favre, thanks! Good to know. ? At present, though, we're using Luminate only for emails.

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