Coming Soon: An Updated Donor Lifecycle (and Related Analytics)!

With Raiser's Edge NXT, you can easily track your donor acquisition, retention, and attrition with lifecycle tags and analytics.

• Under Tags in constituent lists or on constituent records, you can track donor attrition with the Lapsed, Lapsing, and Lost tags. Similar to a LYBUNT or SYBUNT report, these tags help identify who hasn't given in a while and who you might want to re-engage.
• In Fundraising, Analyze, you can track and compare this donor attrition — in addition to donor acquisition and retention — under Donor lifecycle on the Overview tab. With these metrics, you can quickly gauge where your donors fall in the lifecycle — currently, and over time — to ensure you acquire and retain (or recapture) more donors than you lose.

However, based on feedback from organizations like yours, the lifecycle will soon be updated to better reflect donor attrition!

  

• A new At-risk status will indicate donors who haven't given in 12-15 months. (Today, those donors are marked as Lapsing.)
• Lapsing donors will be those who haven't given in 15-24 months. (Today, those are your Lapsed donors.)
• Lapsed donors won't have gifts in the past 24-60 months. (Today, donors are marked as Lost after a two-year gap in giving.)
• Lost donors will be those who haven't given in 60 months (that's five years, as opposed as today's two-year window for lost donors).

When the new donor lifecycle rolls out, you'll be able to track these new statuses with the existing tags and analytics. In addition, new analytics are in the works to provide a deeper dive into how many donors you have at each stage of the lifecycle, how much you received through your donor acquisition and retention efforts, and how much you could've received if you'd retained those who fell away through donor attrition.


Note that any previously saved constituent lists that include Tagged with filters may require some adjustments after the updated lifecycle rolls out:

• Lists filtered to include tags of Lapsing or Lapsed will include donors marked as At-risk or Lapsing, respectively.
• Lists saved with a Tagged with filter of Lost will include both Lapsed and Lost donors.

Keep an eye on What's New — both in the product or here in the blog! — for when Raiser's Edge NXT releases the new lifecycle! In the meantime, check out the Donor Attrition Help and Donor Acquisition and Retention Help for suggestions and best practices to help keep your donor engaged and bring those who've slipped away back into the fold.