Giving Increased 2% in 2024! How Did Your Subsector Perform?
This new mini-report packs a punch with the year’s biggest trends in giving. Inside, find multi-year insights into the positive trajectory of giving, year-over-year trends in subsector performance to benchmark your success, and an overview of end-of-year giving.
Some key findings include:
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Overall Giving in 2024 rose 1.9% with Online Giving increasing by 2.2% year-over-year
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The mean individual gift in 2024 set a new record at $937
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Political giving related to the 2024 election does not seem to have resulted in a decrease in year-end generosity to nonprofit organizations; 34% of all giving occurred in the final three months of the year.
Behind these trends are the dedicated fundraisers whose resilience helped donors to channel their support into worldwide impact. While 2025 has had its share of uncertainty, your hard work and creativity is paying off!
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