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Data points that help building up target analytics

Payal Sen

Hi,

Thanks in advance with your help with the advice for the question below.

What data points in Raisers edge helps with finding good prospects in. While researching for new or existing prospects what kind of data needs to be looked into that determines a donor's probability of giving.

I am trying to build up a best practice data information guide for my fundraisers and this would help me to understand the requirements better for someone who is new to the field.

Thanks

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Comments

Corri Sensabaugh

@Payal Sen We recently had a data analytics review with a business analyst who suggested somewhat of a “quadfecta” which would be anyone with Discretionary Spending of $30k+, Income of $200k+, Investments of $1M+, and Net Worth of $1M+. Of course, we look at a variety of other factors when researching but this was insightful to me especially if looking for a solid list to start.

Following your post to see suggestions from others!

Delphine Rocher-Lewis

@Payal Sen Really recommend looking at giving history to begin with. If a donor has already given a major gift, chances are they can give another! We start Major Giving at 25K$, so looking at people who are giving just under that, even 5K$ annually, can be good to look at.

For new prospects, postal codes is a great place to start with. If you have access to more general data (such as national data points), you can look into postcodes that are “rich” or tend to give a lot. Here in Canada, StatCan has that data and it's really useful to find large pools of new prospects.

Dwayne Dipasquale

@Delphine RocherLewis , create a profile of your current major gift donors, leveraging external demographic and physiographic data as well as RFM. Take a look at their first gift. You may be surprised to find that most of your major gift donors (individuals) made their first gift under $100 to direct mail or even events.

Jeannie Goings

@Corri Sensabaugh Hopefully your analyst carved out some caveats … the qualifiers for the “quadfecta” will not hold water in places like California or New York.