Enhance Your Donor Experience with Online Giving’s Website Components

Mike Simmons
Mike Simmons Blackbaud Employee
Fifth Anniversary Kudos 2 Participant Blackbaud Staff
in Blackbaud CRM™ and Blackbaud Internet Solutions™ Blog
Blackbaud Online Giving offers more than just donation forms. We provide tools that you can embed on your website to enhance your donors' experience. Our Website Components include features like goal meters, key metrics, and designation search, all designed to make your fundraising efforts more engaging and effective.Adding Offline Amounts to the Goal Meter

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A goal meter on a donation form is a powerful tool. It visually tracks fundraising progress, showing donors how close the campaign is to reaching its target. This feature not only encourages participation by demonstrating the impact of each contribution, but also fosters a sense of collective achievement among supporters.

Now, our goal meter can track both online and offline contributions, including gifts made by check or cash through back-office processing. By incorporating offline gifts into the goal meter, you provide a more holistic and engaging experience for donors and organizations alike. This integration helps ensure the success of your campaign and boosts donor engagement. Currently, this is available for embedded goal meters, with plans to extend this feature to Optimized Form goal meters soon. Learn more here.



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Why This Matters

Incorporating offline gifts into the goal meter offers several key benefits:

  1. Comprehensive Fundraising Progress: Including offline gifts ensures the goal meter reflects the full scope of the campaign, showcasing not only online donations but also those made via check, cash, or other offline methods. This gives donors a complete view of the campaign’s success.

  1. Accurate Tracking and Streamlined Reporting: By accounting for offline contributions, organizations can bridge the gap between what donors see online and the total funds raised. This ensures transparency and trust, allowing supporters to see the real-time impact of both online and offline donations.

  1. Boosts Campaign Credibility: When a campaign’s goal meter reflects all contributions, donors have greater confidence in the organization’s ability to manage donations and reach fundraising targets, which can lead to increased future support and donor engagement.

Who Can Benefit?

Today, adding offline amounts to the goal meter is available to all customers in all regions with goal meters added from the website components area.

Availability

The ability to add offline amounts to goal meters in the website component was released on February 18, 2025. We’ll be extending this change to the Optimized Donation Form goal meter in Q2.

Our goal is to provide you with clear, effective tools that enhance your fundraising efforts. By integrating offline contributions into your goal meters, you create a transparent, credible, and engaging experience for your donors, ultimately boosting your campaign's success.



Learn more and get started here.

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