bbcon 2025 Digital Marketing and P2P Track Guide

Jason Durocher

If you’re attending bbcon this year and you’re a Luminate Online and TeamRaiser fan, we’ve put together a guide just for you to bookmark to keep handy.  

The event runs October 6–8, 2025 and is located at: 

The Pennsylvania Convention Center, 1101 Arch Street, Philadelphia, PA 19107.  

Whether you’re planning your agenda, deciding which LOTR sessions to attend, or just getting oriented, this post will help you get the most out of your conference. It’s not too late to register, click here to sign up. 

bbcon Events App

Download the bbcon 2025 Events App to access your personalized agenda, full session library with details, sponsor info, important updates, and connect with other attendees—all in one place. 

• Apple App Store 
• Google Play 

Whether you’re looking to sharpen your digital strategy, explore new features, or connect with peers, these sessions are designed to give you practical insights and inspiration to take back to your organization. 

Day 1 – Monday, Oct 6th

Demo Theatre (12:00pm-12:20pm)

Fee Covers in Action: Donor Cover & Complete Cover for Blackbaud Luminate Online & TeamRaiser 
Shaun Porteous, Principal Product Manager, Blackbaud  

Main Exhibit Hall 

Session 1 (1:30pm-2:15pm ET)

Bridging the Gap: Aligning Tech and Front-Line P2P Fundraising in 2025  

Marcie Maxwell, Managing Director, Peer-to-Peer Professional Forum 

Room 103C 

Front-line P2P fundraising has rapidly evolved. Balancing relationship-building with data-driven strategy, personalization and technology fluency. Yet too often, a disconnect remains between fundraising staff in the field and the tech teams designing the platforms meant to support them. 

This interactive session explores how organizations can break down communication barriers between these two critical functions to create smarter tools, stronger engagement strategies, and better donor experiences. 

Topics include how fundraising staff are actually using (or not using) current platforms, the untapped features or integrations they wish they had, and how tech teams can better align roadmaps with front-line needs. 

Whether you’re in tech or fundraising, this session is designed to spark dialogue, challenge assumptions and encourage ongoing collaboration. 

Session 2 (2:45pm-3:30pm ET)

How Nonprofits Can Successfully Engage Gen Z Donors  

Mark Becker, Cathexis Partners
Mackenzie Giancarlo, Roswell Park
Mike Snusz, Tatango
Kathy Kempff, Nuclavis
Nichols Condon, Blackbaud

Room 103C

Gen Z is reshaping philanthropy with their digital-first mindset demand for authenticity and preference for action-driven causes. To capture their attention and inspire giving, nonprofits must adapt their engagement strategies to align with how this generation interacts, communicates, and donates.

Join experts at Tatango, Nuclavis, Cathexis, and Roswell Park as we break down how nonprofits can build lasting relationships with the influential and growing Gen Z donor base. We’ll explore the power of mobile-first engagement personalized messaging leveraging Blackbaud products and values-based storytelling to drive action.

Learn how to optimize Gen Z donor segmentation to predict engagement patterns and tailor campaigns for relevance. Discover how SMS—fast, direct, and interactive—is the most effective channel for reaching and mobilizing younger supporters.

Now is the time to embrace innovation and meet Gen Z where they are—on their phones in their communities and ready to take action.

Session 3 (4:00pm-4:45pm ET)

Tackling Big Transitions: Using a Program Management Approach to Solve Big Software Projects  

Bruce Baughman, Sr. P2P Engineer, Susan G. Komen 
Vanessa Longacre-Wilcox, Sr. Executive Director of Data Philanthropy,
Fred Hutchinson Cancer Center  
Yusuf Ibrahim, Sr Manager, Project Management & Planning, Fred Hutchinson Cancer Center
Shaun Porteous, Principal Product Manager, Blackbaud  
Seth Braddock, Sr. Manager, Product Management, Blackbaud 
Michele Wright, Sr. Manager, Product Management, Blackbaud 

Room 103C 

Hear stories and gain tips and tricks from customers who have successfully implemented large projects with tight deadlines in the midst of much uncertainty. We will look back on some projects, such as the recent PCI mandated changes, to pull out some great lessons learned for all, regardless of the size of your organization. 

Day 2 – Tuesday, Oct 7th

Session 4 (10:15am-11:00am ET)

How to Unlock DAF Gifts in P2P Fundraising 
Mitch Stein, Head of Strategy, Chariot 
Bridgitte Harmon, National Senior Lead, Fundraising Systems, American Heart Association

Room 103C 

For years, accepting Donor Advised Fund (DAF) gifts in peer-to-peer campaigns was out of reach. Nonprofits couldn’t capture donor details in real time or credit gifts to the right fundraiser or event—leaving significant revenue untapped in one of the most dynamic fundraising channels.

That’s now changing. With the integration of DAFpay—Chariot’s DAF payment option—TeamRaiser customers are enabling seamless DAF contributions directly through their donation forms. Donors get a frictionless giving experience, and organizations gain the ability to properly attribute, acknowledge, and steward these gifts.

Join Mitch Stein from Chariot and Bridgitte Harmon, from the American Heart Association, as they share how they’ve unlocked this new revenue stream, the results they’re seeing, and how they’re evolving their peer-to-peer strategies to take full advantage of DAF giving.

Demo Theatre (11:00am-11:20am)

Supercharge Your Messaging with Gen AI Content Writer & Tone Enhancer for Blackbaud Luminate Online/TeamRaiser

Seth Braddock, Sr. Manager, Product Management, Blackbaud

Main Exhibit Hall

Session 5 (11:30am-12:15pm ET)

Unleashing Impact: The K9 Veterans Campaign – Driving Engagement for the Coast Guard FoundationSarah Lesh, Sr. Director of Web Development, Doing Good Digital

Christopher McBriarty, Director of Digital, Coast Guard Foundation

Room 103C

Discover how the Coast Guard Foundation’s K9 Veterans Campaign transformed a creative concept into a high-impact, engagement-driven initiative. We’ll walk through the journey from idea to execution—how we built an interactive campaign that honored service dogs while driving donor acquisition and excitement. Learn the strategies behind its success and take away actionable insights to inspire your next campaign.

Session 6 (2:30pm-3:15pm ET)

Modern Payment Strategies in the PCI v4.0 Era
Shaun Porteous, Principal Product Manager, Blackbaud

Room 105AB

Join Shaun Porteous, Principal Product Manager for Luminate Online and TeamRaiser at Blackbaud, for an inside look at the transformative payment innovations now available within Luminate Online. This session will cover the shift from embedded to modal checkout experiences, introduce new fee cover options like Complete Cover and Donor Cover, and demonstrate how these tools can help you create more intuitive donor journeys and increase your net fundraising revenue. Learn how to align with PCI v4.0 requirements while unlocking new efficiencies and growth opportunities in your digital fundraising strategy.

P2P Fundraising Success: TR Tips & Tricks
Bruce Baughman, Sr. P2P Engineer, Susan G. Komen
Mark Becker, Founding Partner, Cathexis Partners

Room 103C

Unlock the power of peer-to-peer fundraising with expert insights from Susan G. Komen and Cathexis Partners! In this session, we’ll explore how to maximize fundraising success using TeamRaiser, a leading platform for engaging supporters and driving donations. Learn best practices for recruiting and motivating fundraisers, optimizing your event pages, and leveraging built-in tools to enhance donor engagement. Our speakers will share real-world success stories, practical strategies, and lesser-known tips to help you elevate your fundraising campaigns. Whether you’re new to TeamRaiser or looking to refine your approach, this session will provide actionable takeaways to boost participation, increase donor retention, and maximize revenue. Don’t miss this opportunity to learn from the experts and take your peer-to-peer fundraising to the next level!

Session 7 (3:45pm-4:30pm ET)

Under the Hood: PAG-led session on Brainstorming for the next generation of LO/TR

Bruce Baughman, Sr. P2P Engineer, Susan G. Komen
Vanessa Longacre-Wilcox, Sr. Executive Director of Data Philanthropy, Fred Hutch
Shaun Porteous, Principal Product Manager, Blackbaud
Seth Braddock, Sr. Manager, Product Management, Blackbaud
Michele Wright, Sr. Manager, Product Management, Blackbaud

Room 103C

Come engage with your Luminate Online & TeamRaiser Product Advisory Group and the Product Team to brainstorm and talk about areas that you would like to see on the roadmap in future years. Come prepared to be active and have your voice heard!

Day 3 – Wednesday, Oct 8th

Session 8 (9:00am-9:45am ET)

From Inboxes to Impact: Crafting an Effective Email Series for Giving Days
Amy Matthews Solutions Consultant, Blackbaud
Allison King, Sr. Instructional Designer, Blackbaud

Room 103A

Imagine having an email series that fires up your supporters to donate on your organization's giving day. Join Allison King and Amy Matthews from Blackbaud University as they spill the secrets to making your emails pop and drive action. Learn how to plan, write, design, test, and optimize your email series for maximum impact. We’ll dive into segmenting your audience, customizing messages, and share the scoop on best practices for email copy and design to keep your brand looking sharp. Map out your email sequence and schedule, align it with your giving day strategy, and explore how to track and tweak your email metrics for better results. Don't miss out on this chance to level up your email game and boost those giving day donations!

Defeat ALS Your Way: Building a DIY Fundraising Home with UX Dev & Strategy Colleen Legge, VP of Strategy, Streetlight Digital

Room 105AB

Joanna Gaines once said “The key to making a house feel like a home is to fill it with things you love and that tell your story.” That’s exactly what we did when we relaunched Defeat ALS Your Way on LO/TeamRaiser. We didn’t just create a DIY fundraising platform—we built a true home for supporters where their passion and ALS stories could live and thrive.

In this session we’ll take you through our 18-month journey of reimagining DIY fundraising from designing an intuitive UX and developing the right technology to crafting a strategy that truly connects with fundraisers. Learn how the right mix of UX development and storytelling can transform engagement empower participants and drive real results in the fight against ALS.

TR Templates Made Easy: Optimizing Your Event Builds and Year-Over-Year Transitions
Sarah Lesh, Sr. Director of Web Development, Doing Good Digital
Darcy Hofmann, Senior Technology Solutions Lead, Doing Good Digital

Room 103C

Building new TeamRaiser events and managing year-over-year (YoY) transitions doesn’t have to be complex! Learn how an optimized TeamRaiser template can simplify event setup, improve efficiency, and ensure consistency across campaigns. This session will walk you through key customizations, automations, and real-world success stories that demonstrate how a well-structured template can save time and reduce reliance on developers.

Demo Theatre (9:30am-9:50am)

Sneak Peek: The Future of Blackbaud TeamRaiser’s Participant Center

Seth Braddock, Sr. Manager, Product Management, Blackbaud

Main Exhibit Hall

Session 9 (10:15am-11:00am ET)

The P2P Chronicles: Lessons from a Century of Expertise
Troy Walker, Solutions Consultant, Blackbaud
Bo Crader, Solutions Consultant, Blackbaud
Derek Martin, Sr. Solutions Manager, Blackbaud
Kathy Kempf, Founder and CEO, Nuclavis
Mark Becker, Founding Partner, Cathexis Partners

Room 103C

Five seasoned experts share captivating tales of their greatest crowdfunding triumphs and candidly reveal the moments when things didn't go as planned.