HIRING: Manager, Digital & Email Marketing

Joyce von Hacht
Joyce von Hacht
Second Anniversary Blackbaud Certified
in Jobs Board

Apply here:

https://zeroprostatecancer.applytojob.com/apply/MqUGPGkA28/Manager-Digital-Email-Marketing

Job Summary

ZERO Prostate Cancer is seeking a strategic, technically skilled, and data-driven Manager, Digital & Email Marketing to lead the execution and optimization of our email marketing program. This is a hands-on production role that requires deep experience with HTML email coding, Luminate Online, segmentation, automation, and analytics.

In this position, you will build and deploy high-performing email campaigns, manage complex audience logic, maintain and improve reusable templates, and ensure ZERO’s digital communications reach the right constituents with the right message at the right time. You will also support website updates and collaborate with agency partners on broader digital marketing initiatives.

This role is essential to driving fundraising, participant engagement, advocacy actions, and awareness of ZERO’s programs and mission. The ideal candidate combines technical precision, marketing strategy, and strong cross-team collaboration, crafting campaigns that inspire action and deliver measurable results.

Position Type

Full Time ∙ Exempt-Salaried

Position Location

Remote (Travel 15% of the year)

Reports to

Senior Web Administrator

Key Duties & Responsibilities

  • Email Production & Technical Execution (Core Focus)
    • Build, code, and deploy high-impact emails in Luminate Online, using HTML and inline CSS to ensure flawless rendering across Outlook, Gmail, iOS, and other clients.
    • Customize and maintain email templates, components, stationery, and reusable modules, ensuring responsive and accessible design.
    • Implement complex segmentation rules, personalization tokens, dynamic content, and conditional logic within Luminate Online.
    • Manage email audience creation, list logic, opt-out groups, and automated segmentation workflows.
    • Troubleshoot deliverability issues, broken layouts, rendering inconsistencies, URL/redirect issues, and token behavior.
    • Conduct quality assurance across devices and screen sizes, validating HTML, links, tracking parameters, and rendering.
  • Campaign Planning & Execution
    • Lead the development of ZERO’s organization-wide email calendar, aligning priorities across fundraising, events, programs, advocacy, and awareness.
    • Build full email journeys and series — including content planning, segmentation, testing, automation, deployment, and performance reporting.
    • Translate goals from internal teams into compelling campaigns with strong calls to action, ensuring technical feasibility within LO.
    • Partner with Development on email campaigns supporting fundraising initiatives including P2P, Giving Days, Endurance Events, and Annual Appeals.
    • Support event teams (Run/Walk, Peaks Challenge, FYO, and Endurance) with technical email series that drive registration, fundraising, and participant retention.
  • Optimization, Testing & Analytics
    • Run structured A/B and multivariate tests across subject lines, layouts, modules, copy variations, and send times.
    • Monitor key deliverability metrics, list health, and compliance with CAN-SPAM and privacy requirements.
    • Track and analyze performance across segments, journeys, and campaigns to uncover insights and recommend improvements.
    • Maintain a high standard for technical accuracy, data hygiene, and UTM consistency across all email assets.
  • Broader Digital Support
    • Collaborate with agency partners and internal teams on digital marketing initiatives, including website updates, SEO, paid digital advertising, and analytics.
    • Ensure brand consistency across all digital touchpoints, including email, landing pages, and website experiences.

Qualifications

  • 4+ years of hands-on email marketing experience, with strong emphasis on HTML email coding and responsive design.
  • Demonstrated proficiency in building campaigns specifically in Blackbaud Luminate Online — including templates, tokens, groups, segmentation, and delivery tools.
  • Experience with CRM systems (Luminate Online and Raiser’s Edge NXT preferred; Salesforce or similar also a plus).
  • Strong understanding of advanced segmentation, dynamic content, automation workflows, and lifecycle marketing.
  • Experience troubleshooting email rendering, accessibility, and client-specific display issues.
  • Familiarity with email testing tools (Litmus, Email on Acid, or similar).
  • Strategic & Cross-Functional Skills
    • Ability to manage high-volume, deadline-driven email programs with multiple stakeholders and competing priorities.
    • Experience with content management systems (Drupal/WordPress), Google Analytics/GA4, digital ad platforms (Google Ads, Meta, LinkedIn), and collaborating with agencies.
    • Strong writing and editing skills with an eye for clarity, impact, and action-driven messaging.
    • Highly organized, analytical, and comfortable translating performance metrics into actionable recommendations.
    • Collaborative mindset with a passion for mission-driven work and delivering meaningful digital experiences.

Physical Requirements

  • Constant use of a computer and other office productivity equipment, such as computer printer, calculator, and copier.
  • The position requires a professional, quiet working environment free from background noise and interruptions, conducive to providing high-quality phone support to participants, donors, and stakeholders.
  • Prolonged periods of a stationary position at least 50% of the time.
  • The ability to recognize details at close range for extended periods of time.
  • The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
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