Monthly or Short Term Memberships

Symone Avery
Symone Avery
Sixth Anniversary Kudos 1 Participant Facilitator 1
in Blackbaud Altru® General Discussions
Hey Yall!  


We've always offered an annual membership option, but I am wondering if any other institutions will now begin to offer a short term or monthly option? We could see members not wanting to renew or guests not wanting to commit to a one year term due to the pandemic or that we had to close for 3 months. 


Are there any other institutions who offer both an annual, as well as a short term option for their membership? I would love to hear how it has worked out for you as well as the features of it (i.e.  getting set up in altru, pricing, difference in benefits, marketing) 


Thanks! 

 
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Comments

  • Victoria McKellips
    Victoria McKellips
    Fifth Anniversary Facilitator 1
    Wondering the same question as The DoSeum; my financial committee is strongly pushing to transitioning from annual dues (which is what we have had since our founding over 20+ years ago) to a subscription based model like say a newspaper or netflix. Has any one done this transition? Is this advisable? Has anyone set up a monthly membership along side the annual membership and how does that look in altru?


    thank you!
  • Heather Thorwald
    Heather Thorwald
    Sixth Anniversary Kudos 1 Participant Facilitator 1
    We are looking into this but haven't launched.  Unfortunately, it turns out that the Recurring/Sustaining Membership option can only be sold through the back office, not through Online or Daily Sales (the primary ways we sell our memberships!).


    There is a somewhat complex workaround using an Annual Membership set to expire monthly, but you need the patron to select auto-renewal on the webform.  You can't make the auto-renewal field required, so I expect plenty of folks will skip over it and then their memberships will expire after one month.  I also have no idea how this more frequent expiration/renewal cycle will impact reporting.


    I think it's pretty obvious that Altru needs to make the recurring membership option available across all sales methods -- otherwise, why have it?  I've posted an idea to the forum -- please vote!


    Make Recurring/Sustaining Memberships Available through Online and Daily Sales
    https://altru.ideas.aha.io/ideas/ALTRU-I-2101?utm_source=idea_mailer&utm_medium=email&utm_campaign=submitted_idea
  • Tara Knuth
    Tara Knuth
    Ninth Anniversary Facilitator 1 Loyalty Badge
    Post this on the ACM Groupsite so more people can vote! I agree this needs to be Altru's priority right now. 
  • Susan Hudlow
    Susan Hudlow
    Fifth Anniversary Facilitator 1
    We launched a six-month membership option when we re-opened and have had a good success with it. For a $40 membership, the Garden Pass holders receive free admission to the gardens, two free tickets to our weekly outdoor concert series, and a $5 discount for yoga classes  We offer it online to along with our annual memberships. 

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